***Starts Tuesday June 21, 2011 at 1pm pacific***
***Runs 5 consecutive weeks – June 21-July 19***
And if you can’t make every call – don’t worry, everything is recorded and you still get personalized help
***Limited to a Very Small group so you get personalized attention***
The Group Media and Publicity Program is a class like no other on the planet! All you need is a telephone and the internet and you will join us for Live tele-coaching that will get you results!
YOU GET SO MUCH PERSONALIZED ATTENTION YOU WILL BE SHOCKED!
When you’re on this team for the next 30 days, this is what you get:
* Weekly Tele-classes with Wayne Kelly and your PR Mastermind Team
* Powerful Media Release critiques and rewrites
* The Secret Media Page puts you in control of an interview
* Promotion to 100′s of Media Hosts in their daily Show Prep
* The ability to book your own interviews forever
Before the 5 weeks are up:
* You will have a piping hot Media Release
* You will know how to get booked anywhere, anytime
* You will know how to speak in sound bytes
* You will create floods of new Customers out of thin air
* You will know the secrets to building a huge database using free radio interviews
* You will have the confidence to be a great interview
* You will have so much fun ‘You’ll Think It’s Illegal Or Fattening’!
Week 1 – The foundation of your Interviews: TUESDAY JUNE 21
What’s your topic and who cares! You may think you have the best topic in the world but how does it line up with world events that the media is always talking about?
You’ll discover:
Tricks to expand your topic to a wider demographic so you have more radio stations to choose from – Like the Angel Man who was featured on: Hip Hop, Classic Rock, AC, and Talk shows.
Tips to piggy-back your topic off major news stories. Radio is reality! If you can talk about real life and be a resource to what’s going on in the world, you will get booked.
Techniques to make your topic inspire and empower regular people. It’s not about selling crap or getting people fired up to come to your seminars, it’s about connecting with someone who is sitting at their kitchen table in a massive depression wondering if anyone will ever understand their pain.
NOTE: It’s funny but most people change their topic after this first class – to something different that touches more hearts and changes more lives.
PLUS * Media/ Press Release Training –
If you hire a Publicist to draft your media release, it will cost you anywhere from $250 – $2500. This week is vital to all your PR dreams.
You’ll discover:
- How to create a hook that has radio stations forwarding you to all their radio friends – This has radio DJ’s selling you. The Gabby Cabby in New York City did this and is heard in 71 Countries a MONTH! That’s 300 Million listeners!!!
- How to Take Charge of every interview with my secret weapon called “a media page”. This secret works! How do I know? Because a Major Market Radio producer sent me a personal letter raving about how guest X (One of my clients) was the most prepared guest he’d ever seen.
- How to craft this secret for the rest of your life without ever spending another cent on a publicist!
Week 2 – Think Like a Producer – TUESDAY JUNE 28
In order to be a success, you must understand which radio, TV, Internet shows are targeting your market. This will save you days and days of frustration when booking your own interviews.
There isn’t a Publicity firm on the planet that will give you access to radio producers and hosts. I’ll bring in special guests who you can talk to and they’ll share their wants and wishes for the perfect guest.
The opening sentence you must Never ever use unless you want to be blacklisted forever!
Techniques to make producers and D.J’s take notice of you through the hundreds of pitches they hear every week! A simple strategy to stretch a 2-minute interview into a return interview and way more air time!
PLUS – The Interview Road Map of Success -
Most people think once they get booked on the Air, on TV or in Newspapers, they are all done. WRONG!!!
I will teach you the secrets to getting more response after each interview.
***This Publicity Secret will showcase you as an elite guest (One of the Top 5% in the world!)
It is how to drive traffic to your site after the interview and how to be introduced as the true expert you really are!
Week 3 – Let’s Make Contact with Media – TUESDAY JULY 5
The problem with most coaching programs is that you don’t ever have to take action. Not in this class. We spend an entire 60-minute session learning how to approach any form of media and what to say to get you booked.
I’ll reveal the best ways to contact any radio, TV, Internet radio, or Guru on the planet…with confidence. Plus you’ll learn a secret that will make every media fall in love with you. Even the big name publicists miss this.
Week 4 – Be A Star – TUESDAY JULY 12
Here’s a secret that will shock you. Many people get booked on shows and they do the interview but the interview never airs to the audience. Why? because the interview didn’t have energy, content, or entertainment value. This will never happen to any member of this class.
I walk you step-by-step through the entire interview process:
Making the media care about you and your topic, creating your media release, creating an intro for the interviewer, creating sample questions that showcase YOU AS AN EXPERT, practicing your pitch, resources and phone numbers of producers.
Week 5 – Building Your Business with PR – TUESDAY JULY 19
This week we’ll be working on how to make your PR campaigns effective. The point of getting interviews is to build your list, sell books and increase your brand. The wrap up week we learn how to leverage every opportunity to your advantage.
Summary
If you have a program, a book, a coaching business, an idea – You can get free radio publicity. You just need to know what the media is looking for. It is 100% attainable for you to do an interview in Miami in the morning, a show in Chicago at lunch, and one in Seattle in the afternoon. You can also be asked back again and again building a greater trust with the audience. Many of my clients are so good at doing interviews, many get offered their own real radio shows!
Every week I make myself available to you, I am here to make sure you succeed at getting on the radio and becoming a great guest. I do everything in my power to make this come true. You can join me weekly for the bonus calls to answer any questions that may come up for you with the weekly homework (available office hours).
Every call is recorded so you will never miss a class. Even if life gets in the way, you won’t fall behind. You can listen to each call online or download it to your computer or mp3 player.
Supporting Material
Item #1
Radio Producer Interviews: Yes, You will have access to 4 Radio Producers and Hosts who will share with you exactly what they want from you and how they want to be contacted. These are mp3 recordings you can download and listen to immediately.
Radio hosts and producers don’t open up about this type of insiders information very often, but because I am in the business and work with many of them I can call in a personal favor now and then.
- Chad Exley – Ex Top-40 producer, major market
- Kassie Bannister – Producer in Chicago
- Matt Porteous – Midday radio host
- Blaire Galatan – Competitive markets in the USA (Philadelphia)
They’ll share:
- What they want in a great guest
- How they want you to contact them
- What they expect from you in order for you to get booked
- What makes a guest great…or a horrible guest.
Item #2
SUPER BONUS – You get practice sessions with me every week. We do homework calls where you can be on the topic hot seat and we all brainstorm marketing and media ideas for you. SO book off every Thursday from 1-2 pacific for our Bonus Homework calls.
Item #3
Five sample media releases that hooked me and spurred me to call and interview each of those 5 guests. These media releases were powerful enough to hook hundreds of other radio and TV stations…and you get them free!
Item #4
Full Online Training School. Everything we do in this class has supporting material plus assignments online. We use Moodle which is the same education software being used around the world for Universities and College Programs. You will never be left behind! Miss a class, no problem – It’s recorded and saved in Moodle.
Item #5
Practice Practice and more Practice. As a Radio host and Producer for nearly 20 years, MY number one goal is for radio and TV producers to ask you back again and again because you were an amazing interview who understood what they were looking for to create great content. We spend a ton of time on practicing interviews and pitching media. You will be ready for the media after this class wraps!
On-Air Publicity’s: GROUP MEDIA & Publicity TRAINING
REGULARLY $997
Invest now for only $597
(Via phone conference and internet)
Questions, Monthly Payments Or Charge by Phone 1-250-512-1281
Try the first 2 weeks and if you don’t feel this course will get you interviews and make you a better guest, I’ll give you 100% of your money back! How’s that for NO risk!
