I think I may have out done myself on this podcast!
Being a Radio Guy, I love having contests and games…so here’s your challenge before we get to the newsletter… identify the song and the singer that I play for the 3rd story in the podcast and I’ll send you my ebook “The Insiders Guide to Free Radio Publicity”
If You know the answer…be my friend on Facebook – (Link on the far right) and send me a private message! That easy!
OK, Let’s get at it!
In this edition of the Podcast and Newsletter:
1. Sean Morey, The Comedian who Built an Empire using Radio!
2. Piggybacking gone Very Very Wrong…I think I’m going to be SICK!!!!!!!!
3. Just a Swingin’ (Yup-It’s what you Think!)
4. Booked Because of our Last Newsletter
5. Clips and Interviews
LISTEN TO TODAY’S NEWSLETTER
1. Comedian who Built an Empire using FREE Radio interviews!
Sean Morey is a very funny comedian who has become a loved friend of the media. Sean has created many great songs that have gone viral because of radio air-play.
He’s been on the Tonight show and almost every radio station in North America.
Many comedians have no idea how to do radio interviews…but Sean is a master. I’m thrilled that Sean is my special guest discussing how he became so media friendly!
***LISTEN TO THIS IF YOU EVER WANT TO USE RADIO FOR PUBLICITY***
2. Piggybacking GONE VERY WRONG!
I always say if you want free publicity you need to piggyback off something that is going on in the media. Talk about the things we are already talking about.
Mothers Day is coming up next month…but this is not the way to piggyback. This is awkward…it’s so bad that I can’t help but share it!
Thanks to the Empress of PR, Wendy Kurtz for sharing this with me.
Pamper yourself or your mom with the comfort she deserves this Mother’s Day. Life moves too quickly. Help rejuvenate your mom with a day at the spa, indulge her with chocolates and flowers, help her relax and slow down from her fast-paced world full of deadlines, commitments and obligations. And help her be more comfortable with Replens, A Long Lasting Vaginal Moisturizer.
We all know how busy a mom’s life can be but this Mothers Day take time to educate your mom about the treatment options available for vaginal dryness. Nearly every woman will experience vaginal dryness sometime in her life, oftentimes making even daily activities unbearable. It is most often associated with the normal decline or fluctuation of the female hormone estrogen. This fluctuation can be triggered by childbirth, breastfeeding or menopause. Dryness can also be caused by stress, certain medications, or excessive exercise.
This Mothers Day take time for yourself or time to educate a woman you love about vaginal dryness and Replens!
***Yes -This is a real media release as far as I can tell. NOPE: I will NOT be booking this interview…but I hope you smiled***
3. Honey…I think the Neighbors are Swingers
OK…I’ll bet I have your attention with that headline! And that’s good…because that’s the job of your media release: To be outrageous!
I didn’t make up that headline…it was sent to me last week.
Again, being a family friendly station I would never touch this topic…but I had to wonder how many Rock Stations booked the interview. It’s shocking AND it’s controversial.
Wonder why the neighbors are dressing sexy and going out every Saturday night? The topic of Swingers has been popping up a lot recently all over the media. It has been the topic of radio talk shows, radio programs, magazine articles, and even a couple of recent TV series. The top three occupations of members are, in order, #1 Teachers, #2 Doctors and #3 Law Enforcement.
I don’t know about you, but all this information is going to make me look twice at the people attending my next PTA meeting.
I show you these examples because, working with On Air Publicity, you get someone from inside the media who sees the wide variety of topics people are trying to get media with.
4. Booked Because of our Last Newsletter
My final example is from Marian Meade, who found a topic in my last newsletter…within the list of special days in April. Here’s what she sent:
“Wayne, I am a certified Laughter Yoga instructor, so I could piggyback with International laughter Day. It’s all about improving your mood by laughing for no reason. I could give the history and lead a few exercises. Let me know what you think.”
I have never heard of a Laughter Yoga Instructor…so I booked Marian for a quick 3-minute interview tomorrow at 6:45am pacific. You can listen live at: www.KBSradio.ca
5. Show Clips and Interviews from the last week!
Gloria Tsang is our Nutritionist who came on the show to discuss all these new types of healthy chips. Are they really healthy? http://www.onairpublicity.com/blog/radio-publicity/nutritionist-talks-chips-on-radio
I LOST it on the air…and I bet you won’t keep a straight face after hearing this! http://www.onairpublicity.com/blog/the-radio-show/wayne-jayne-show-nasty-reaction
I want you to meet my latest Motivational Interview Expert! Simon Jordan is an inspiration. Listen to how he turned his life around and has now created an international business and a HUGE online following. http://52motivationalinterviews.com/radio/
That’s it for another On Air Publicity Newsletter,
If YOU want to reach millions of people without ever leaving your home,
Let’s connect and get you on the radio.
Email or Call me…I have Programs to Meet Every Budget!
Everybody deserves Publicity.
And I hope to see you soon,
On the Radio