Thank you so much for letting me share my excitement for radio publicity with you!
I know it’s hard and costly to get out and promote your book and business, so I want to make this easy for you.
Let me show you how to:
* Create a Topic Producers want
* Create a Media release and On-Line Media kit
* Prepare for every interview
* Find media contacts for free
* Make contact with a producer, requesting to be on the show
* and more
Whether you self-publish or work with a traditional publisher, how much publicity you receive is up to you.
I’m very proud to say On-Air Publicity clients not only get on the air, but they often become regular weekly or monthly guests…and some even get offered their own shows.
If you can listen to CD’s and follow an Action plan, the On-Air Publicity Home study program will be a great investment in your career.
Here’s what’s included with my ‘Home Study Instant Download Package’ exclusively for the Author’s Academy:
*2011 e-book/ Training Manual which includes examples and templates to create your own publicity kit
*Nearly 3 Hours of Audio walking you step-by-step through the process of creating your own powerful media campaigns and How to be a Superstar interview every time! (Recorded in Studio so it sounds like I’m sitting beside you)
Module #1 – Includes:
Publicity Overview, 13:36 - How to use publicity to build a list, build your national brand, and sell products.
Gabby Cabby, 6:11 – (This is an interview with a Cab Driver who does his own PR and is now heard by 300 Million people in 71 countries…every month!) The strategies that work for him, will work for you!
What’s Your Value, 20:01 – It all starts here. Interviews are not about you. They are about the listeners and what you can do to entertain and educate. This is the foundation most people miss and why they never get On-Air.
Module #2 – Includes:
How Radio Works, 10:32 – Once you understand the inside workings of a radio show, it will be easier for you to become a resource and get booked again and again. Those who do the homework have a far greater chance of success. Understanding this will save you months of frustration.
Interview – T. Harv Eker, 11:08 – After this interview with T. Harv, listeners rushed to the bookstore to grab a copy. The bookstore sold every copy and had to place a big order for more. Listen and learn how T. Harv gets results by not sounding like an infomercial…but instead by delivering great content people need to hear!
Radio Insiders -4 radio hosts who joined my live calls to talk about their shows, what they want from guests, and how to contact hosts without coming across as a stalker.
Mary Love, 8:40 – TOP 40
Greg Shannon, 7:15 – Country
Brad Dryden, 7:28 - The Bear – ROCK/FUN
Oly – The Joke Guy, 8:10 – Classic Rock Jock from one of the most successful morning shows in Canada
Module #3 – Includes:
How to create a successful Media Release, 26:34 – A Media release is the introduction and industry standard for getting booked by media. Things have changed in the past 5 years. Being a radio host who is being pitched constantly, I will show you what you need to have to create an eye-catching media release that grabs the attention of the producer and the show host.
The genius behind the Media Page, 9:47 – Old-fashioned PR kits will make you broke! The media page I teach you to create, complete with templates, will make the media believe you are a true pro…even if you have never done an interview before.
(Honestly, every interview has a 50/50 shot at making it to air – do this right and your chances will increase to 98%)
(If you don’t know what these are, no worries, they are only the foundation of your PR campaign…but don’t worry, I’ll teach you how to create them and why you need them.)
Module #4 – Includes:
How to Make Contact and get booked, 17:09 - On TV, Radio, Podcasts, Magazines, and Newspapers,
PLUS: where to find their contact information without spending money on a media contact list.
Oprah Producer Shares PR secrets – Michele Anton, 16:43 – Michelle is an ex-producer who’s worked with the best in the industry: DR. Laura, Oprah, Danny Bonaduce, A&E Biography, and more. She shares what she looks for in booking interviews and how to best approach the Top shows in America.
Be a Great Interview, 14:48 – Anybody can hire a PR firm to book you interviews…but just because you get booked, that doesn’t mean the interview will ever run or anyone will hear it. Even I have deleted many interviews that were not good enough to be played on the radio. The only sure way to get played…is to be a great interview. Here you will learn about sound bytes, stories, and how to match the tone of the host.
BONUS I will include a Produced Radio Interview that you can use in your marketing material. (Retail $97)
Special 48 hour offer only $97
If you have any questions, call On-Air Support 1-250-512-1281
If you feel you’d like to work together 1-on-1, please contact me at Wayne@onairpublicity.com