One of the key ingredients to having a successful radio campaign is the media release. The Duct Tape Guys do it right. I know exactly where they are going with the interview. Easy = Getting on the radio. Sample Media release: DUCT TAPE IS HALLOWEEN ON A ROLL!!!! Why go out and buy an expensive…
Monthly Archives: October 2005
Contests and PR
If you have taken one of my seminars, you know that I stress being a great performer when you get a chance to be On-Air. I used to talk about The Crocodile Hunter but the new king of performers is Jim Cramer, host of CNBC’s Mad Money. This man is wild…untamable and passionate about stocks….
Be the Solution
The teachers in my province went on strike. Kids are stuck at home with nothing to do and the parents are going crazy with child care issues and of course dealing with their children when they could be doing fun stuff like biking, watching daytime TV or having lunch with friends. So last week I…