Today I had Ranee Spina, author of ‘I am before I do’, on my morning radio show. She did everything right including using flattery before the interview. She commented on how my bio made her laugh out loud. Now this isn’t a big deal to you reading this blog, but it’s a huge deal to…
Monthly Archives: October 2006
On Air Publicity and a Calendar
If you want to take full advantage of free publicity opportunities look no further than your calendar. It’s easy for a fitness expert to get airtime in January. It’s easy for a turkey expert to get interviews at Thanksgiving… Now what if you are an expert in duct tape? Check out this media release: DUCT…
Does free radio publicity work?
Yes, and you wouldn’t believe the people who don’t understand how to use it properly. Instead they throw away opportunities. A bad interview can do more damage than not getting any PR at all. They say, there is no such thing as bad PR…I disagree. If a new author comes on my radio show and…