I will be completely honest with you…and it may hurt a bit but you have to know. Most radio shows hate interviewing authors. Why? Because many authors don’t understand they are more than the author of a book, they are an expert in their topic…who was so brilliant, they wrote the book. Today on my…
Monthly Archives: May 2007
Advertising VS Interviews for Free
Today I want to talk about the fine line of getting free advertising vs free interviews. You have to watch when you call the media and say you have an event going on and you would like to tell people about it. This is an ad. BUT if you were to call the media and…
Being Topical is radio gold
So what happens to your pet when they die? If you've ever lost a pet you know how devastating it can be. Gary Kurz, sent me a media release that is very timely. We had the pet food fiasco that killed many pets…so it's a great topic and Gary is a pro…he knows how to…