My son borrowed my cell and took off to the park. While there, he decided he needed to call some friends…so he used 411. The sad news, when I got my cell phone bill, I had 13 charges of $1. OK it's not the end of the world…it's only 13 bucks…but still, that's a fortune…
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Too many people try to jam too much info in a media release. The key to a successful media release is tweaking our interest. You want producers to think, "Yeah, this could be an interesting topic for my listeners." Here's an example of a short media release that caught my eye today. #### Let's talk…
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If you are serious about getting booked in the media and getting a ton of free publicity, you have to get in the habit of sending more than one email. A big mistake I see people make is they send out 1 request for an interview, and when they don’t get an answer, they think…
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