Monthly Archives: May 2009

411 cost me too much!

My son borrowed my cell and took off to the park. While there, he decided he needed to call some friends…so he used 411. The sad news, when I got my cell phone bill, I had 13 charges of $1. OK it's not the end of the world…it's only 13 bucks…but still, that's a fortune…

Media Release

Too many people try to jam too much info in a media release. The key to a successful media release is tweaking our interest. You want producers to think, "Yeah, this could be an interesting topic for my listeners." Here's an example of a short media release that caught my eye today. #### Let's talk…

1 email = 0 results

If you are serious about getting booked in the media and getting a ton of free publicity, you have to get in the habit of sending more than one email. A big mistake I see people make is they send out 1 request for an interview, and when they don’t get an answer, they think…

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