The most important question you can ask yourself before pitching the media is WHO CARES. If the listeners won't really care about your topic, you can forget getting booked. Take a look how this media release fits the bill of a great pitch. It's timely (summer) Solves a Problem (Pet owners want their pets safe)…
Monthly Archives: June 2010
Publicity from Aaron's Mom!
Aaron Broverman is a reporter with AOL Canada who emailed me and asked to do a story on "On Air Publicity". Of course I was thrilled to do the interview and Aaron was amazing. He asked great questions but he also possessed the most important quality a broadcaster should have…being a good listener. So how…
Podcast 1002: The Missing Ingredient for Success
Listen to the Podcast The missing ingredient of success today is…(drum roll please) PASSION. YUP! I've just spent 30 minutes looking over hundreds of videos posted on Oprah's search for the next tv host site and it was very enlightening. Add your comment…who has passion that you just love watching? Thanks Wayne Kelly