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<channel>
	<title>Wayne Kelly - Life On &#38; Off the Radio</title>
	<atom:link href="http://www.onairpublicity.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.onairpublicity.com/blog</link>
	<description>Radio Host, Producer and Media Coach</description>
	<lastBuildDate>Tue, 31 Jan 2012 13:59:04 +0000</lastBuildDate>
	<language>en</language>
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	<itunes:summary>Wayne Kelly - Radio Host and Media Coach - shares media PR secrets.</itunes:summary>
	<itunes:author>Wayne Kelly</itunes:author>
	<itunes:explicit>no</itunes:explicit>
	<itunes:image href="http://onairpublicity.com/blog/wp-content/plugins/podpress/images/on-air-publicity-300x300.jpg" />
	<itunes:owner>
		<itunes:name>Wayne Kelly</itunes:name>
		<itunes:email>wayne@onairpublicity.com</itunes:email>
	</itunes:owner>
	<managingEditor>wayne@onairpublicity.com (Wayne Kelly)</managingEditor>
	<copyright>2006-2007</copyright>
	<itunes:subtitle>Radio Publicity tips and strategies</itunes:subtitle>
	<itunes:keywords>Publicity,Radio, Wayne Kelly,free pr,</itunes:keywords>
	<image>
		<title>Wayne Kelly - Life On &amp; Off the Radio</title>
		<url>http://onairpublicity.com/blog/wp-content/plugins/podpress/images/on-air-publicity-144x144.jpg</url>
		<link>http://www.onairpublicity.com/blog</link>
	</image>
	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Education">
		<itunes:category text="Training" />
	</itunes:category>
	<itunes:category text="Health">
		<itunes:category text="Self-Help" />
	</itunes:category>
		<item>
		<title>Welcome back Ferris Bueller</title>
		<link>http://www.onairpublicity.com/blog/waynes-thoughts/welcome-back-ferris-bueller</link>
		<comments>http://www.onairpublicity.com/blog/waynes-thoughts/welcome-back-ferris-bueller#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:59:04 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[The Radio Show]]></category>
		<category><![CDATA[Wayne's Thoughts]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=796</guid>
		<description><![CDATA[Oh how we&#039;ve missed him! Matthew Broderick has resurrected one of his classic characters, Ferris Bueller, for the Super Bowl. 26 years after the hit movie debuted, Broderick revisited the premise in a new Honda commercial that will air on Sunday (February 5th).]]></description>
			<content:encoded><![CDATA[<p>Oh how we&#039;ve missed him!  Matthew Broderick has resurrected one of his classic characters, Ferris Bueller, for the Super Bowl. 26 years after the hit movie debuted, Broderick revisited the premise in a new Honda commercial that will air on Sunday (February 5th).</p>
<p><code><iframe width="460" height="264" src="http://www.youtube.com/embed/VhkDdayA4iA?rel=0" frameborder="0" allowfullscreen></iframe></code></p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/waynes-thoughts/welcome-back-ferris-bueller/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Podcast Episode #173</title>
		<link>http://www.onairpublicity.com/blog/podcast/podcast-episode-173</link>
		<comments>http://www.onairpublicity.com/blog/podcast/podcast-episode-173#comments</comments>
		<pubDate>Fri, 27 Jan 2012 00:26:36 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[how to get media interviews]]></category>
		<category><![CDATA[Radio Publicity]]></category>
		<category><![CDATA[radio topics that sell]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=788</guid>
		<description><![CDATA[In this episode we discuss: 1. Radio hot topics to get you publicity in February, 2. The Power in the Title of your Topic. 3. The On-Air Publicity shout-out!]]></description>
			<content:encoded><![CDATA[<p>In this episode we discuss:</p>
<p>1. Radio hot topics to get you publicity in February,</p>
<p>2. The Power in the Title of your Topic.</p>
<p>3. The On-Air Publicity shout-out!</p>
<p><code></code><code><script type="text/javascript" src="http://player.wizzard.tv/player/o/j/x/132762470082/config/k-443fab1cbd5b3d86/uuid/root/height/225/width/400/episode/k-1a01ce4a8869d2e7.m4v"></script></code></p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/podcast/podcast-episode-173/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://onairpublicity.com/newsletter-audio/newsletter173-jan26-12.mp3" length="4449201" type="audio/mpeg" />
			<itunes:keywords>how to get media interviews,Radio Publicity,radio topics that sell</itunes:keywords>
		<itunes:subtitle>In this episode we discuss: - 1. Radio hot topics to get you publicity in February, - 2. The Power in the Title of your Topic. - 3. The On-Air Publicity shout-out!</itunes:subtitle>
		<itunes:summary>In this episode we discuss:

1. Radio hot topics to get you publicity in February,

2. The Power in the Title of your Topic.

3. The On-Air Publicity shout-out!</itunes:summary>
		<itunes:author>Wayne Kelly</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>4:38</itunes:duration>
	</item>
		<item>
		<title>How to Expand Your Brand with a Book</title>
		<link>http://www.onairpublicity.com/blog/waynes-thoughts/how-to-expand-your-brand-with-a-book</link>
		<comments>http://www.onairpublicity.com/blog/waynes-thoughts/how-to-expand-your-brand-with-a-book#comments</comments>
		<pubDate>Sat, 21 Jan 2012 20:43:40 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Wayne's Thoughts]]></category>
		<category><![CDATA[jeffrey gitomer]]></category>
		<category><![CDATA[social boom]]></category>
		<category><![CDATA[Wayne Kelly]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=786</guid>
		<description><![CDATA[I have never done a book review before and I don’t mean this to be one…but I have to share some insights I leaned after reading Social Boom by Jeffery Gitomer. The book is all about how to master business social media. I have pages and pages of notes from this book….and am now working...]]></description>
			<content:encoded><![CDATA[<p><img alt="" src="http://www.onesocialmedia.com/wp-content/uploads/2011/03/Social-Boom-with-faces-and-JG-252x300.jpg" title="Social Boom" class="alignleft" width="252" height="300" />I have never done a book review before and I don’t mean this to be one…but I have to share some insights I leaned after reading Social Boom by Jeffery Gitomer. The book is all about how to master business social media.  I have pages and pages of notes from this book….and am now working to implement what I learned.  In my notes I have an action plan, changes that need to be made, and a ton of links to other sites.  </p>
<p>If you are writing a book, you need to see how Jeff uses his book to build his networks.  I couldn’t wait til the end to sign up for his newsletter, become a fan of his FB page, and follow him on Twitter.  </p>
<p>Authors need to remember a book is a business card.  Use that book to showcase yourself as an expert.  And BUILD your brand and your following. I know you many people say they know that already…but to know and to do &#8211; well, that’s the secret of success isn&#039;t it?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/waynes-thoughts/how-to-expand-your-brand-with-a-book/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hanson Interview had People Talking</title>
		<link>http://www.onairpublicity.com/blog/radio-publicity/zac-hanson</link>
		<comments>http://www.onairpublicity.com/blog/radio-publicity/zac-hanson#comments</comments>
		<pubDate>Tue, 17 Jan 2012 10:39:10 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Radio Publicity]]></category>
		<category><![CDATA[The Radio Show]]></category>
		<category><![CDATA[hanson]]></category>
		<category><![CDATA[musician interviews]]></category>
		<category><![CDATA[zac hanson]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=776</guid>
		<description><![CDATA[Do you remember the band Hanson? MMMbop? Where&#039;s the Love? Zac Hanson called the morning show to discuss their upcoming show in Nelson. I thought he was great on the air&#8230;but the proof was by the amount of people at the radio station who popped into the studio after to ask for tickets! They all...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/hanson.jpg"><img src="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/hanson.jpg" alt="" title="hanson" width="200" height="133" class="alignleft size-full wp-image-778" /></a>Do you remember the band Hanson?  MMMbop? Where&#039;s the Love? Zac Hanson called the morning show to discuss their upcoming show in Nelson. I thought he was great on the air&#8230;but the proof was by the amount of people at the radio station who popped into the studio after to ask for tickets!  They all commented on how good the interview was.  If you&#039;re selling yourself on radio&#8230;come with some stories.</p>
<p>Take a listen to my interview with Zac Hanson Below<br />
Wayne</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/radio-publicity/zac-hanson/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/zak-hanson-jan12-12-s.mp3" length="3464489" type="audio/mpeg" />
			<itunes:keywords>hanson,musician interviews,zac hanson</itunes:keywords>
		<itunes:subtitle>Do you remember the band Hanson?  MMMbop? Where&#039;s the Love? Zac Hanson called the morning show to discuss their upcoming show in Nelson. I thought he was great on the air...but the proof was by the amount of people at the radio station who popped into ...</itunes:subtitle>
		<itunes:summary>Do you remember the band Hanson?  MMMbop? Where&#039;s the Love? Zac Hanson called the morning show to discuss their upcoming show in Nelson. I thought he was great on the air...but the proof was by the amount of people at the radio station who popped into the studio after to ask for tickets!  They all commented on how good the interview was.  If you&#039;re selling yourself on radio...come with some stories.

Take a listen to my interview with Zac Hanson Below
Wayne</itunes:summary>
		<itunes:author>Wayne Kelly</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>4:49</itunes:duration>
	</item>
		<item>
		<title>Can You Make them Laugh?</title>
		<link>http://www.onairpublicity.com/blog/the-radio-show/alan-goff</link>
		<comments>http://www.onairpublicity.com/blog/the-radio-show/alan-goff#comments</comments>
		<pubDate>Sun, 15 Jan 2012 20:17:56 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[The Radio Show]]></category>
		<category><![CDATA[alan goff]]></category>
		<category><![CDATA[goal setting on radio]]></category>
		<category><![CDATA[Motivational Interview]]></category>
		<category><![CDATA[Wayne and Jayne Show]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=772</guid>
		<description><![CDATA[Motivational speaker and Corporate trainer Alan Goff called the Wayne and Jayne show to discuss the right and wrong way to set goals. He&#039;s a great interview&#8230;.and he makes us laugh. Would you ever share what Alan did? I think it drove our listeners to his site. Take a listen Wayne]]></description>
			<content:encoded><![CDATA[<p>Motivational speaker and Corporate trainer Alan Goff called the Wayne and Jayne show to discuss the right and wrong way to set goals.  He&#039;s a great interview&#8230;.and he makes us laugh.  Would you ever share what Alan did? I think it drove our listeners to his site.</p>
<p>Take a listen<br />
Wayne</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/the-radio-show/alan-goff/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/alan-goff-jan2012.mp3" length="4850781" type="audio/mpeg" />
			<itunes:keywords>alan goff,goal setting on radio,Motivational Interview,Wayne and Jayne Show</itunes:keywords>
		<itunes:subtitle>Motivational speaker and Corporate trainer Alan Goff called the Wayne and Jayne show to discuss the right and wrong way to set goals.  He&#039;s a great interview....and he makes us laugh.  Would you ever share what Alan did?</itunes:subtitle>
		<itunes:summary>Motivational speaker and Corporate trainer Alan Goff called the Wayne and Jayne show to discuss the right and wrong way to set goals.  He&#039;s a great interview....and he makes us laugh.  Would you ever share what Alan did? I think it drove our listeners to his site.

Take a listen
Wayne</itunes:summary>
		<itunes:author>Wayne Kelly</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>5:03</itunes:duration>
	</item>
		<item>
		<title>Looney Spoons Author a Great Interview</title>
		<link>http://www.onairpublicity.com/blog/the-radio-show/looney-spoons</link>
		<comments>http://www.onairpublicity.com/blog/the-radio-show/looney-spoons#comments</comments>
		<pubDate>Sat, 14 Jan 2012 00:45:20 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[The Radio Show]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=765</guid>
		<description><![CDATA[Janet Podleski from the Looney Spoons cookbooks called in to the radio show to discuss the new cookbook. This is a great example of what a self published book can accomplish. They are on the Food Network, Media across the country, and have the best selling cookbook of the decade. The trick when promoting a...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/Looneyspoons_CoverNew1-172x221.jpg"><img src="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/Looneyspoons_CoverNew1-172x221.jpg" alt="" title="Looneyspoons_CoverNew1-172x221" width="172" height="221" class="alignleft size-full wp-image-767" /></a>Janet Podleski from the Looney Spoons cookbooks called in to the radio show to discuss the new cookbook. This is a great example of what a self published book can accomplish.  They are on the Food Network, Media across the country, and have the best selling cookbook of the decade.  </p>
<p>The trick when promoting a book is to get people searching for it in the bookstore.  It has to stick in their mind&#8230;and Janet does a great job making that happen.</p>
<p>enjoy the interview below<br />
Wayne</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/the-radio-show/looney-spoons/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/janet-loony-spoons-jan2012.mp3" length="4824093" type="audio/mpeg" />
			<itunes:subtitle>Janet Podleski from the Looney Spoons cookbooks called in to the radio show to discuss the new cookbook. This is a great example of what a self published book can accomplish.  They are on the Food Network, Media across the country,</itunes:subtitle>
		<itunes:summary>Janet Podleski from the Looney Spoons cookbooks called in to the radio show to discuss the new cookbook. This is a great example of what a self published book can accomplish.  They are on the Food Network, Media across the country, and have the best selling cookbook of the decade.  

The trick when promoting a book is to get people searching for it in the bookstore.  It has to stick in their mind...and Janet does a great job making that happen.

enjoy the interview below
Wayne</itunes:summary>
		<itunes:author>Wayne Kelly</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>5:02</itunes:duration>
	</item>
		<item>
		<title>Podcast Newsletter Jan 5</title>
		<link>http://www.onairpublicity.com/blog/radio-publicity/podcast-news-jan-5</link>
		<comments>http://www.onairpublicity.com/blog/radio-publicity/podcast-news-jan-5#comments</comments>
		<pubDate>Fri, 06 Jan 2012 02:33:57 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Radio Publicity]]></category>
		<category><![CDATA[getting free publicity]]></category>
		<category><![CDATA[Radio Interviews]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=760</guid>
		<description><![CDATA[A couple of ideas you&#039;ll learn in this podcast: Kobe Bryant cheating &#8211; what’s with superstars thinking they’ll never get caught? This would be a Great topic for addiction councilors or relationship guru’s (You could localize it and talk about addiction in your own city.) Katy Perry and Russell Brand are getting divorced after a...]]></description>
			<content:encoded><![CDATA[<p>A couple of ideas you&#039;ll learn in this podcast:</p>
<p>Kobe Bryant cheating &#8211; what’s with superstars thinking they’ll never get caught? This would be a Great topic for addiction councilors or relationship guru’s (You could localize it and talk about addiction in your own city.)</p>
<p>Katy Perry and Russell Brand are getting divorced after a very short marriage.  The topic could be marriage prep, what they did wrong, or why regular people should sign a pre-nup. (This would be great for relationship coaches, marriage coaches, and lawyers)</p>
<p><strong>Topic of the week!</strong></p>
<p>You getting free Publicity in the media this year!  </p>
<p>The #1 suggestion I can make to getting you booked.  </p>
<p>PLUS</p>
<p>If you launched a book in 2011 and didn’t promote it or get it in the media like you were promised, email me.  We NEED to talk!  </p>
<p>Have a great week, and I’ll see you soon,<br />
On the radio!<br />
Wayne</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/radio-publicity/podcast-news-jan-5/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.onairpublicity.com/blog/wp-content/uploads/2012/01/newsletter172-jan5-12.mp3" length="4468009" type="audio/mpeg" />
			<itunes:keywords>getting free publicity,Radio Interviews,Radio Publicity</itunes:keywords>
		<itunes:subtitle>A couple of ideas you&#039;ll learn in this podcast: - Kobe Bryant cheating - what’s with superstars thinking they’ll never get caught? This would be a Great topic for addiction councilors or relationship guru’s (You could localize it and talk about addict...</itunes:subtitle>
		<itunes:summary>A couple of ideas you&#039;ll learn in this podcast:

Kobe Bryant cheating - what’s with superstars thinking they’ll never get caught? This would be a Great topic for addiction councilors or relationship guru’s (You could localize it and talk about addiction in your own city.)


Katy Perry and Russell Brand are getting divorced after a very short marriage.  The topic could be marriage prep, what they did wrong, or why regular people should sign a pre-nup. (This would be great for relationship coaches, marriage coaches, and lawyers)



Topic of the week!

You getting free Publicity in the media this year!  

The #1 suggestion I can make to getting you booked.  


PLUS

If you launched a book in 2011 and didn’t promote it or get it in the media like you were promised, email me.  We NEED to talk!  

Have a great week, and I’ll see you soon,
On the radio!
Wayne</itunes:summary>
		<itunes:author>Wayne Kelly</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>3:43</itunes:duration>
	</item>
		<item>
		<title>The 10 Most Ridiculous Lawsuits of 2011</title>
		<link>http://www.onairpublicity.com/blog/radio-publicity/the-10-most-ridiculous-lawsuits-of-2011</link>
		<comments>http://www.onairpublicity.com/blog/radio-publicity/the-10-most-ridiculous-lawsuits-of-2011#comments</comments>
		<pubDate>Tue, 03 Jan 2012 23:48:19 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Radio Publicity]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=756</guid>
		<description><![CDATA[For your laughing pleasure! Can you believe these??? • Convict sues couple he kidnapped for not helping him evade police. • Man illegally brings gun into bar, gets injured in a fight, then sues bar for not searching him for a weapon. • Young adults sue mother for sending cards without gifts and playing favorites....]]></description>
			<content:encoded><![CDATA[<p>For your laughing pleasure!  Can you believe these???</p>
<p>•	Convict sues couple he kidnapped for not helping him evade police.<br />
•	Man illegally brings gun into bar, gets injured in a fight, then sues bar for not searching him for a weapon.<br />
•	Young adults sue mother for sending cards without gifts and playing favorites.<br />
•	Woman disagrees with store over 80 cent refund and then sues for $5 million.<br />
•	Mom files suit against exclusive preschool over child&#039;s college prospects.<br />
•	Man suing for age discrimination says judge in his case is too old.<br />
•	Obese man sues burger restaurant over not being able to fit into booths.<br />
•	Woman sues over movie trailer, charging there wasn&#039;t enough driving in Drive.<br />
•	Passenger&#039;s lawsuit says cruise ship went too fast and swayed from side to side.<br />
•	Mother sues Chuck E. Cheese, charging their games encourage gambling in children.</p>
<p>Merry New Year and I know more stupid people will be around in 2012 to give us great stories like this!<br />
Wayne</p>
]]></content:encoded>
			<wfw:commentRss>http://www.onairpublicity.com/blog/radio-publicity/the-10-most-ridiculous-lawsuits-of-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hot Topic: Prayer on TV</title>
		<link>http://www.onairpublicity.com/blog/radio-publicity/hot-topic-prayer-on-tv</link>
		<comments>http://www.onairpublicity.com/blog/radio-publicity/hot-topic-prayer-on-tv#comments</comments>
		<pubDate>Tue, 20 Dec 2011 01:11:36 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Radio Publicity]]></category>
		<category><![CDATA[does god watch reality tv?]]></category>
		<category><![CDATA[prayer on Survivor]]></category>
		<category><![CDATA[prayer on TV]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=745</guid>
		<description><![CDATA[If you watched this season&#039;s Survivor TV show, no doubt you noticed the amount of prayer that was happening on the island. Even last night while watching the reunion show, they were mentioning prayer and faith. This has me thinking&#8230;will this motivate and inspire others to be more open with prayer? With prayer being removed...]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.onairpublicity.com/blog/wp-content/uploads/2011/12/survivor-praying.jpg" alt="" title="survivor-praying" width="450" height="254" class="alignleft size-full wp-image-747" /></p>
<p>If you watched this season&#039;s Survivor TV show, no doubt you noticed the amount of prayer that was happening on the island.  Even last night while watching the reunion show, they were mentioning prayer and faith.  This has me thinking&#8230;will this motivate and inspire others to be more open with prayer?</p>
<p>With prayer being removed from government and schools&#8230;.it&#039;s great to see it on TV&#8230;.but was it real?<br />
Would someone have been voted out if they didn&#039;t join the group in prayer?</p>
<p>This would make a great radio topic piggybacking off the Survivor TV show.</p>
<p>Your hook could be: Prayer on Survivor&#8230;does God Really care who wins a Million?<br />
If you need a hand flushing out the idea&#8230;connect with me.  I know this will get you booked on Radio shows all over America!</p>
<p>Wayne</p>
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		<title>Non profits and Radio Publicity</title>
		<link>http://www.onairpublicity.com/blog/radio-publicity/non-profits-and-radio-publicity</link>
		<comments>http://www.onairpublicity.com/blog/radio-publicity/non-profits-and-radio-publicity#comments</comments>
		<pubDate>Fri, 02 Dec 2011 10:30:54 +0000</pubDate>
		<dc:creator>Wayne Kelly</dc:creator>
				<category><![CDATA[Radio Publicity]]></category>
		<category><![CDATA[non-profits getting media attention]]></category>

		<guid isPermaLink="false">http://www.onairpublicity.com/blog/?p=743</guid>
		<description><![CDATA[Today is Light Up The Hospitals for my radio station. This is a huge fundraiser where people get to donate to health care in their community. We do this with the hospital foundations of the Kootenay Boundary area of BC. If you are a non-profit and are looking to get the word out about your...]]></description>
			<content:encoded><![CDATA[<p>Today is Light Up The Hospitals for my radio station.  This is a huge fundraiser where people get to donate to health care in their community. We do this with the hospital foundations of the Kootenay Boundary area of BC. If you are a non-profit and are looking to get the word out about your events, this is proof at the power of media.  Become a partner of the media.  They are always looking to support a big idea.  Not a bake sale, or community bingo&#8230;think big&#8230;create an event&#8230;ask your local media if they&#039;d be interested in being the exclusive media sponsor and see what happens.  My friend Bob Crawshaw has a book and podcast series coming out soon to help non-profits get media attention.  I&#039;ll let you know when it&#039;s released.<br />
Have a happy weekend!<br />
Wayne</p>
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