I want to give you free Publicity – But…

Posted by Wayne Kelly | Radio Publicity | Tuesday 13 July 2010 12:44 pm

Following up after you pitch the media is critical to your success on getting free publicity and interviews! This morning I was checking my messages to find an interview request from Matthew. The pitch was perfect and I thought my listeners would love it…but when he left his phone number, it broke up (…he called on a cell phone). Even though I am interested in having Mathew on the radio, he’ll think I an not interested because I can’t get back to him.

I think the perfect way to pitch is leave a message saying you’ll follow up with an email.

If you want more info on how you can connect with media, email me, I’m more than happy to help.
Thanks
Wayne

A Grumpy Visitor

Posted by Wayne Kelly | Wayne's Thoughts | Monday 12 July 2010 9:06 pm

This bear was in our cherry tree at 10:30am feasting to his hearts content! Stayed for an hour and growled when we tried to scare him off. What do you think…Is it a young Grizzly?

Grumpy bear 1

grumpy bear 2

grumpy bear 3

Being Great On-Air is what matters

Posted by Wayne Kelly | Radio Publicity | Sunday 4 July 2010 9:02 pm

Until the on air light comes on and the interview starts, we never really know how an interview is going to go. Often times a publicist creates a media release that is way better than the guest can deliver. Every once in awhile we hit a jackpot interview. It happened to us with Scot Ferrell. He knew how to play along with the Wayne and Jayne morning show.

icon for podpress  Podcast 1003: Download

Enjoy
Wayne

PS and yes, we did get phone calls after the interview aired with listeners wanting to know where they could buy Scot's book.

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