Well, I can tell you for me…it was 124 emails…that was the magic number when I had to unsubscribe…and also sent an email asking what they were thinking. BUT let me back up and share what happened.
A PR firm was pitching me interview guests for my radio show. And wow did they ever pitch! I received 124 emails from that one PR firm in one month!
Are you wondering the same thing I am….How can this possibly be good for a client?
I got four to five emails a day pitching different clients. After two months I said, “Enough!” and asked them to remove me from their email list. Imagine – 124 emails in one month!
Do you see why us media types get excited when a regular person with a great email approach connects with us? Seriously, you are a breath of fresh air! Yes it will take you more time to approach media interviews on a 1-on-1 basis but your goal should never be to just get booked once…you should always be thinking resource!
So next time you think spending $5000 to be another topic to pitch from an email crazy firm….remember my story of the124 emails from one firm. I bet I’m not the only producer and host who stopped reading their emails after a few days.