No, not me, but this kick butt author, Adrienne Frost, was all over the media last week – and it had to do with the title of her book, “I hate other people’s Kids.”

This shows the importance of a great hooky title! Would she receive the media attention if she called the Book, “How To Deal With Other People’s Kids?”

I doubt it.

It’s a great title and she did a great interview. The interview I saw was on CNN Show Biz Today and it only lasted about 3 minutes. CNN said they had so much feedback they invited her back again the next day for another interview.

When you send your media release to the media make sure that subject line grabs them by the throat and screams, “I AM THE HOTTEST INTERVIEW OF THE WEEK!”

Wayne Kelly