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I'm fresh back from a month vacation and I'm wading through all the emails from people who have been trying to get on my radio show. But after a month of not looking at any email, I have to say, I'm surprised at how many media releases don't grab me. In fact, they are down right boring! So it's time for you to be drastic. Be OVER the top! Say something new that no-one else is saying! At On Air Publicity, we're allergic to boring…and boring gets you nothing. If you are not getting results, check your boring factor. There's your PR tip of the day.

Wayne Kelly