IF you are trying to book yourself on a major market morning show to talk about your new book, or your new whatever, don’t get bummed out if they say no.

This week I interviewed a Chicago Morning show producer and asked who gets booked on their show. She said, A list celebrities like Brad and Angelina, Tom and Katie, and very hot topical people. Basically if they been on Oprah, Montel, CNN, or People Magazine, they have a chance…anyone else has a better chance of getting a hole in one on the golf course.

So when you pitch major markets and don’t get booked, or maybe don’t even hear back, don’t sweat it. I prefer medium to small markets anyone because the listeners actually pay attention more…which equals more web hits and more sales.

Keep your chin up, radio stations want to hear from you.

Start small, and the big leagues will come calling.

Wayne Kelly