http://www.onairpublicity.com ON-AIR PUBLICITY - RADIO HOST AND COACH Wed, 16 May 2012 18:10:17 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 ON-AIR PUBLICITY - RADIO HOST AND COACH Wayne Kelly no Wayne Kelly wayne@onairpublicity.com wayne@onairpublicity.com (Wayne Kelly) 2006-2007 ON-AIR PUBLICITY - RADIO HOST AND COACH http://www.onairpublicity.com/wp-content/plugins/powerpress/rss_default.jpg http://www.onairpublicity.com http://www.onairpublicity.com/2012/05/michelle/ http://www.onairpublicity.com/2012/05/michelle/#comments Wed, 16 May 2012 18:10:17 +0000 admin http://www.onairpublicity.com/?p=1721 Protected: michelle is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2012/05/michelle/feed/ 0 http://www.onairpublicity.com/interview-bonus/ http://www.onairpublicity.com/interview-bonus/#comments Thu, 19 Apr 2012 23:32:06 +0000 admin http://www.onairpublicity.com/?page_id=1667 Interview Bonus is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/interview-bonus/feed/ 0 http://www.onairpublicity.com/interview-tips-sign-up/ http://www.onairpublicity.com/interview-tips-sign-up/#comments Thu, 19 Apr 2012 23:23:36 +0000 admin http://www.onairpublicity.com/?page_id=1664 Interview Tips Sign Up is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/interview-tips-sign-up/feed/ 0 http://www.onairpublicity.com/interview-complete/ http://www.onairpublicity.com/interview-complete/#comments Wed, 18 Apr 2012 22:34:10 +0000 admin http://www.onairpublicity.com/?page_id=1636 interview complete is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/interview-complete/feed/ 0 http://www.onairpublicity.com/publicity-starter/ http://www.onairpublicity.com/publicity-starter/#comments Wed, 18 Apr 2012 21:44:40 +0000 admin http://www.onairpublicity.com/?page_id=1626 Publicity Starter is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/publicity-starter/feed/ 0 http://www.onairpublicity.com/thank-you-oap/ http://www.onairpublicity.com/thank-you-oap/#comments Wed, 18 Apr 2012 21:42:15 +0000 admin http://www.onairpublicity.com/?page_id=1629 Thank You is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/thank-you-oap/feed/ 0 http://www.onairpublicity.com/interviewstarter/ http://www.onairpublicity.com/interviewstarter/#comments Tue, 17 Apr 2012 22:10:12 +0000 admin http://www.onairpublicity.com/?page_id=1479 interview-starter is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/interviewstarter/feed/ 0 Radio interviews bring life to your message and give you instant credibility! - Let's create an interview that truly showcases your message and your expertise. - I've interviewed thousands of people on my radio show and the one thing everyone comment... Radio interviews bring life to your message and give you instant credibility! Let's create an interview that truly showcases your message and your expertise. I've interviewed thousands of people on my radio show and the one thing everyone comments on is how easy I make it for them.  Heck, even the great singing legend Lionel Richie said how much he enjoyed our interview because I asked him different questions. BUT this isn't about me...this is all about you! And I know I can make you sound great! Here's a sample of what your interview could sound like! The Interview includes: an interview road map to help you prepare intro and ending music A voice over introduction and call to action Plus - full editing - cutting out breaths, umms, and any screw ups You will then own the rights to this interview and can use it in any way you would like. Ways clients often use their interviews: Self promotion on Facebook, Twitter, Linked-In Putting it in the media section of their website to show other media they can do a great interview Using it for lead generation As bonus audio for a package being sold   BONUS #1:  You'll receive 'The Insider's Guide to FREE Publicity' ebook  which shows you how to do a great interview. BONUS #2: I'll send you a 1-page sheet to guide you in this interview. BONUS #3: You'll have an award winning Radio Host selling you and your product (so you don't have to)! INVEST NOW for only $47 [wp_eStore_buy_now:product_id:2:end] Questions? Call 1-250-512-1281           Wayne Kelly no 7:36 http://www.onairpublicity.com/publicitycomplete/ http://www.onairpublicity.com/publicitycomplete/#comments Tue, 17 Apr 2012 00:23:59 +0000 admin http://www.onairpublicity.com/?page_id=1599 Publicity-Complete is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/publicitycomplete/feed/ 0 http://www.onairpublicity.com/interviewtraining/ http://www.onairpublicity.com/interviewtraining/#comments Thu, 12 Apr 2012 22:57:46 +0000 admin http://www.onairpublicity.com/?page_id=1517 interview-training is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/interviewtraining/feed/ 0 http://www.onairpublicity.com/publicitytraining/ http://www.onairpublicity.com/publicitytraining/#comments Tue, 10 Apr 2012 22:07:05 +0000 admin http://www.onairpublicity.com/?page_id=1515 publicity-training is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/publicitytraining/feed/ 0 http://www.onairpublicity.com/aa/ http://www.onairpublicity.com/aa/#comments Tue, 10 Apr 2012 20:21:36 +0000 admin http://www.onairpublicity.com/?page_id=1534 aa is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/aa/feed/ 0 http://www.onairpublicity.com/randy/ http://www.onairpublicity.com/randy/#comments Mon, 26 Mar 2012 20:32:07 +0000 admin http://www.onairpublicity.com/?page_id=1493 randy is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/randy/feed/ 0 http://www.onairpublicity.com/thanks/ http://www.onairpublicity.com/thanks/#comments Fri, 02 Mar 2012 20:53:02 +0000 admin http://www.onairpublicity.com/?page_id=796 thanks is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/thanks/feed/ 0 http://www.onairpublicity.com/publicityhomestudy/ http://www.onairpublicity.com/publicityhomestudy/#comments Sat, 28 Jan 2012 14:07:46 +0000 admin http://www.onairpublicity.com/?page_id=1443 publicity home study is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/publicityhomestudy/feed/ 0 http://www.onairpublicity.com/thnx-strt-kit/ http://www.onairpublicity.com/thnx-strt-kit/#comments Sun, 04 Dec 2011 22:06:19 +0000 admin http://www.onairpublicity.com/?page_id=1421 PR Starter Kit -sign up is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/thnx-strt-kit/feed/ 0 http://www.onairpublicity.com/2011/12/pr-kit/ http://www.onairpublicity.com/2011/12/pr-kit/#comments Sat, 03 Dec 2011 20:46:46 +0000 admin http://www.onairpublicity.com/?p=797 pr-starter-kit is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/12/pr-kit/feed/ 0 To get you on your way to booking radio interviews and getting thousands of dollars in free publicity using media, I have put together 4 steps to help you, I hope it gives you some guidance. Wayne Kelly - To get you on your way to booking radio interviews and getting thousands of dollars in free publicity using media, I have put together 4 steps to help you, I hope it gives you some guidance. Wayne Kelly **********************************************... Wayne Kelly no 8:44 http://www.onairpublicity.com/2011/07/joe/ http://www.onairpublicity.com/2011/07/joe/#comments Thu, 28 Jul 2011 02:30:56 +0000 admin http://www.onairpublicity.com/?p=1378 Protected: Special Teleclass with Joe is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/07/joe/feed/ 0 http://www.onairpublicity.com/2011/06/podcast-newsletter/ http://www.onairpublicity.com/2011/06/podcast-newsletter/#comments Tue, 07 Jun 2011 23:06:10 +0000 admin http://www.onairpublicity.com/?p=1360 Podcast – Newsletter 171 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/06/podcast-newsletter/feed/ 0 LISTEN TO THE PODCAST - 1. Who Has more free time? You or Lady Gaga? I always want to share real tips that get you publicity in the media. - If you have been getting this newsletter for any amount of time, LISTEN TO THE PODCAST 1. Who Has more free time? You or Lady Gaga? I always want to share real tips that get you publicity in the media. If you have been getting this newsletter for any amount of time, you know how much I stress listening and watching all your interviews so you can learn to be better.  So when do you stop?  I say never. The most powerful celebrity this year, according to Forbes, is Lady Gaga. Last week she announced how she studies all her performances. She said, "I watched the Graham Norton performance when it aired. And I watched it over and over and over and over and over. And I looked at all the parts that I liked and all the parts that I didn't like... and I said, 'OK, maybe this part, if your breath control was different, and here, maybe you should try this step..." Lady Gaga goes on to say that this is what will make her immortal as an artist. She said, "I study everything that I do to become better all the time at my craft. The beauty for me about being an artist is that the dream will never die, because I'm not obsessed with material things and don't care about the money and don't care about the attention of the public, but only the love of my fans, so for me it's about how much more devoted, how much better an artist can I become." OK so you’ve heard it from me, and now Lady Gaga. 2. Hot Topics For June. Welcome to another month. It’s June. Here are a couple of hot topics for the month that should get you booked on the radio: June is: Cancer From the Sun Month Country Cooking Month Entreprenurs Do-it-Yourself Marketing Month International Men’s Month National Smile Month Rebuild Your Life Month Weekly events: National Business Etiquette Week; June 6-12 Men’s Health Week; June 13-19 Meet a Mate Week; June 19-25 How do you Piggyback off these stories?  Here’s a great example: June is Dog Lover's Month. Almost seven out of 10 pet owners talk to their pets on the telephone when they're not home. That's it...simple and a great hook! For the complete list go to: http://www.brownielocks.com/june.html 3. June Story Ideas Here are two Stories for you to piggyback off. I found these in the Daily Mail. 1) A man relies on his wife or girlfriend to buy more than half of his clothes, a study shows. While he is responsible for purchasing 30 percent of the items in his wardrobes, the woman buys 51 percent. The remaining percentage is made up of gifts from friends and family, according to a survey of 1,984 adults aged 18 to 50. Apparently women spend an average of two hours per month, 24 hours each year or 40 days in a lifetime shopping for clothes for their husbands and boyfriends. In comparison, men spend far less time picking out pieces of clothing -- 50 minutes a month on average or 16.6 days in a lifetime. (Daily Mail) 2) WE SPEND 36 MINUTES A DAY WORRYING: A new study shows that we waste 36 minutes every day worrying, which equates to nine days every year -- or a year and a half during a lifetime. The high cost of living, feeling 'stuck in a rut' and body weight, are the most common causes for concern. Four in ten are stressed about debt, a quarter are concerned they are 'not living life to the full' and one in five is troubled about family members falling ill. (Daily Mail) How can you add to these stories??? If you are a fashion image consultant, do you have some advice for men who might not like the clothes being picked out by their partners? Are you a life coach or someone who can help people cut stress in their life? If so, the 36 minute story is for you. Don’t worry about being safe. Be different! Come up with a unique angle and the media will book you. If you need a hand, don’t hesitate to contact me. I’ve helped thousands get booked everywhere…from their local radio station to Time magazine and Good Morning America. 4. You Have to Hear these Interviews Besides helping you be a smashing Publicist and On Air Guest, Wayne Kelly no 4:32 http://www.onairpublicity.com/media-publicity-program/ http://www.onairpublicity.com/media-publicity-program/#comments Sat, 21 May 2011 20:04:52 +0000 admin http://www.onairpublicity.com/auto-draft/ Media Publicity Program is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/media-publicity-program/feed/ 0 http://www.onairpublicity.com/2011/05/170/ http://www.onairpublicity.com/2011/05/170/#comments Wed, 04 May 2011 20:17:49 +0000 admin http://www.onairpublicity.com/?p=1331 Newsletter #170 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/05/170/feed/ 1 Free On-Air Publicity Tips In this edition: - 1.      Social Media. Radio. And the Royal Wedding - 2.      Tweet Talk Tuesday (On a Wednesday) - 3.      May Interviews Wanted - 4.      Let’s Get Booked LISTEN TO TODAY’S NEWSLETTER - 1. Free On-Air Publicity Tips In this edition: 1.      Social Media. Radio. And the Royal Wedding 2.      Tweet Talk Tuesday (On a Wednesday) 3.      May Interviews Wanted 4.      Let’s Get Booked LISTEN TO TODAY’S NEWSLETTER 1. Social Media. Radio. And the Royal Wedding I have to admit, I didn’t get twitter when I started.  It seemed like the biggest waste of time…ever. So I deleted my account. BUT my coach (Yes Tony, you were right) kicked my butt and forced me back on…and am I ever happy I returned.  As a radio host, I’ve found twitter to be such a great guest-finding tool that I can’t believe it!  Last Friday Morning we were on the air talking about ‘The Wedding’ when the thought hit me, “Is it a big deal to the “real” people in Britain?”  So I went to twitter and Simon Jordan answered my tweet.  Listen to how great he was on the air. Sometimes your first crack at publicity won’t be with your topic at all.  But you can still be ready to make a great impression.  And Simon did just that. Take a listen http://www.onairpublicity.com/blog/the-radio-show/wedding-simon PS: Make sure you are my friend on Facebook and follow me on Twitter because that is a very easy way for you to get interviewed on a real radio show! 2. Tweet Talk Tuesday (On a Wednesday) Tweet Talk Tuesday is a brand new feature we created where we look at the people behind the tweets.  If you have over 100,000 followers, you must have something to say.  This week I feature Jaden Hair. What a bonus she was!  Jaden started her business 4 years ago and did exactly what I teach you to do to attract media.  She has been featured on The Today Show, The CBS Early Show, ABC News Now… Check out our interview on this week’s Tweet Talk Tuesday: http://www.onairpublicity.com/blog/tweet-talk-tuesday/steamy-kitchen-tweet-talk-tuesday 3 May Story Ideas Here’s a partial list of things happening in May: BBQ Month (great for nutritionist, cooks, proper way to cook on a BBQ) Get Caught Reading Month Food Drive for Homeless Animals month (Get your local SPCA involved) Motorcycle Awareness Month National Allergy Month (Naturopaths…) National Meditation Month (Teach your favorite morning show how to meditate) National Physical Fitness and Sports Month Teem Self Esteem Month Women’s Health Care Month and National Family Month Special weeks that grab my attention: Dating and Life Coach Recognition Week; May 2-8 Work At Home Mom’s Week (All you solopreneur mom’s…get publicity!!!); May 2-8 Salute to Mom’s 35-plus Week; May 8-14 National Etiquette Week; May 9-13 National Bike to Work Week; May 16-20 (I’ve already booked an interview for this) Get the complete list at www.brownielocks.com/may.html ***Make sure you pitch me if you can talk on any of these topics*** 4. Let’s Get Booked Just a heads up…the 6-week Get your own Rock Star Publicity program is starting soon.  We will have 20 spaces. This is the program that will have you 100% ready to book as much Publicity as you want whenever you want!!! This Publicity program is like nothing else on the planet! You will be able to get publicity like: The New York Cab Driver who is now heard in 71 countries every month…and booked solid for NYC tours! The Image Consultant who started doing just one radio show and within a year was on over 60 shows! The small town vet who lives 3 hours away from any major city and built a name…and sold over 100,000 books in Canada!!! Watch for Details coming soon. But remember; only 20 spaces will be available! Thank you for reading this newsletter and being a part of my On Air family! I’d love to know what you would like featured in this newsletter to help you get better. Drop me a line and Let me know what your favorite feature is. Thanks! And I hope to see you soon, On the Radio Wayne Kelly 250-512-1281 Wayne Kelly no 4:49 http://www.onairpublicity.com/2011/04/free-publicity-tips/ http://www.onairpublicity.com/2011/04/free-publicity-tips/#comments Tue, 12 Apr 2011 23:28:53 +0000 admin http://www.onairpublicity.com/?p=1323 Free Publicity Tips #169 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/04/free-publicity-tips/feed/ 0 I think I may have out done myself on this podcast! - Being a Radio Guy, I love having contests and games...so here's your challenge before we get to the newsletter... identify the song and the singer that I play for the 3rd story  in the podcast and ... I think I may have out done myself on this podcast! Being a Radio Guy, I love having contests and games...so here's your challenge before we get to the newsletter... identify the song and the singer that I play for the 3rd story  in the podcast and  I'll send you my ebook "The Insiders Guide to Free Radio Publicity" If You know the answer...be my friend on Facebook - (Link on the far right) and send me a private message!  That easy! OK, Let's get at it! In this edition of the Podcast and Newsletter: 1.      Sean Morey, The Comedian who Built an Empire using Radio! 2.      Piggybacking gone Very Very Wrong...I think I'm going to be SICK!!!!!!!! 3.      Just a Swingin’ (Yup-It's what you Think!) 4.      Booked Because of our Last Newsletter 5.      Clips and Interviews LISTEN TO TODAY’S NEWSLETTER . 1. Comedian who Built an Empire using FREE Radio interviews! Sean Morey is a very funny comedian who has become a loved friend of the media.  Sean has created many great songs that have gone viral because of radio air-play. He's been on the Tonight show and almost every radio station in North America. Many comedians have no idea how to do radio interviews...but Sean is a master.  I'm thrilled that Sean is my special guest discussing how he became so media friendly! ***LISTEN TO THIS IF YOU EVER WANT TO USE RADIO FOR PUBLICITY*** http://www.onairpublicity.com/blog/radio-publicity/comedian-uses-radio-to-build-huge-audience 2. Piggybacking GONE VERY WRONG! I always say if you want free publicity you need to piggyback off something that is going on in the media.  Talk about the things we are already talking about. Mothers Day is coming up next month…but this is not the way to piggyback.  This is awkward…it’s so bad that I can’t help but share it! Thanks to the Empress of PR, Wendy Kurtz for sharing this with me. Pamper yourself or your mom with the comfort she deserves this Mother's Day. Life moves too quickly. Help rejuvenate your mom with a day at the spa, indulge her with chocolates and flowers, help her relax and slow down from her fast-paced world full of deadlines, commitments and obligations. And help her be more comfortable with Replens, A Long Lasting Vaginal Moisturizer. We all know how busy a mom’s life can be but this Mothers Day take time to educate your mom about the treatment options available for vaginal dryness. Nearly every woman will experience vaginal dryness sometime in her life, oftentimes making even daily activities unbearable. It is most often associated with the normal decline or fluctuation of the female hormone estrogen. This fluctuation can be triggered by childbirth, breastfeeding or menopause. Dryness can also be caused by stress, certain medications, or excessive exercise. This Mothers Day take time for yourself or time to educate a woman you love about vaginal dryness and Replens! ***Yes -This is a real media release as far as I can tell. NOPE: I will NOT be booking this interview…but I hope you smiled*** 3. Honey…I think the Neighbors are Swingers OK…I’ll bet I have your attention with that headline!  And that’s good…because that’s the job of your media release: To be outrageous! I didn’t make up that headline…it was sent to me last week. Again, being a family friendly station I would never touch this topic…but I had to wonder how many Rock Stations booked the interview.  It’s shocking AND it’s controversial. Wonder why the neighbors are dressing sexy and going out every Saturday night?  The topic of Swingers has been popping up a lot recently all over the media. It has been the topic of radio talk shows, radio programs, magazine articles, and even a couple of recent TV series.   The top three occupations of members are, in order, #1 Teachers, #2 Doctors and #3 Law Enforcement. I don't know about you, but all this information is going to make me look twice at the people attending my next PTA meeting. Wayne Kelly no 5:39 http://www.onairpublicity.com/2011/03/168/ http://www.onairpublicity.com/2011/03/168/#comments Tue, 29 Mar 2011 21:24:20 +0000 admin http://www.onairpublicity.com/?p=1299 newsletter 168 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/03/168/feed/ 0 On-Air Publicity News - Issue #168 - In this edition: Publicity Lesson from my 13-Year-Old PR Package Had Me Calling Instantly Piggyback stories coming up in April Do you have a Book? - LISTEN TO TODAY’S NEWSLETTER - I DARE YOU! . 1. On-Air Publicity News - Issue #168 In this edition: Publicity Lesson from my 13-Year-Old PR Package Had Me Calling Instantly Piggyback stories coming up in April Do you have a Book? LISTEN TO TODAY’S NEWSLETTER - I DARE YOU! . 1. Publicity Lesson Learned from my 13-year-old son. This week I was in the radio studio when my son Brody called.  The first thing out of his mouth when I answered:  "Hi Dad. Is this a good time to talk?” Brody knows hosts and producers are always busy, either meeting a deadline or getting ready for a live break, and I thought to myself, “This is a great reminder that most people never ask.”  It’s soooo simple and yet it's probably something you have never been told. So if you want to stand out and be exception in the eyes of anyone in the media...ask that simple question: “Is this a good time to talk?” and then pause and wait for the answer. Thanks for the reminder Brody. 2. This PR Package Got Tom Booked Instantly I received a PR package from my friend Adam Witty's Advantage Media Inc. and I was very impressed.  Now to tell you why, we need to go back in history... Years ago if you wanted on the air you would send a media kit that included a press release, a book, a bio etc. But for the past few years everyone has switched to email. And that works great for most people. But every once in awhile you get something that stands out. Check the video of this package...very cool! 3. It’s April and Radio Needs YOU! The easiest way to get publicity is to piggyback off something going on. Here’s a partial list of things happening in April.  If you think you can talk on a topic but aren’t sure, just email me…I’ll let you know if it is a hook that can get booked or not.  (No charge for asking) April Fool's Day; April 1st International Pillow Fight Day; April 2nd Masters Tournament (Augusta, GA, through April 10th); April 4th One Day Without Shoes Day; April 5th International Moment Of Laughter Day; 14th Passover (begins at sundown the previous day, through April 25th); April 18th Income Taxes Due (U.S.); April 18th Boston Marathon; April 18th Good Friday; April 22nd Earth Day (U.S.); April 22nd Easter; April 24th Easter Monday (UK, Canada); April 25th Administrative Professionals Day (formerly Secretary's Day); April 27th Take Your Daughter To Work Day; April 28th Taxes Dues Canada; April 30th For a complete list go to: www.BrownieLocks.com 4. Do You Have a Book? If you have written a book and have never done a Radio, TV, or Newspaper interview…we NEED to talk.  Don’t think…simply email me right now and say, “I’ve never done an interview!”  I’ll see if we can create a Hot Media Hook for you…as a bonus for writing your book.  Yup – No cost. Everything I create is done with you in mind.  If you don’t have a Hollywood Budget, it’s OK; we can still get you booked.  I was surprised how many people purchased the interview Ebook package in my last newsletter…and to show you the results you can get…here’s what Sid just sent me: Hi Wayne, I'd almost completed reading your E Book and got a chance to go on a radio station based in the US Virgin Islands. Turns out the Host loved my topic so he kept me on for several show segments (about an hour altogether). The cool thing is that I had bullet points from your E Book in front of me, which helped immensely. I just did what you recommended on page 54 and will probably be asked back again because of it! I also booked myself another radio interview with a station in Ocean City next week. This works and it's Fun!! Thanks Sid, LOL, I know it works! And now you do too… Get the 2011 Insiders Guide to Radio Publicity and Interviews Click Here I am here to be a resource and service to you. Contact me anytime with PR, or media questions. I'll see you soon, On The Radio!!! Wayne Wayne Kelly no http://www.onairpublicity.com/2011/03/gabby-cabby/ http://www.onairpublicity.com/2011/03/gabby-cabby/#comments Mon, 21 Mar 2011 20:43:06 +0000 admin http://www.onairpublicity.com/?p=1294 The Gabby Cabby is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/03/gabby-cabby/feed/ 0 Hello to my new FYS friends! - As I mentioned on the call Peter Franklin is a New York City cab driver who I've been interviewing for over 10 years. He is heard in over 71 countries and by over 300 Million people a month.  (Documented by the BBC) - Hello to my new FYS friends! As I mentioned on the call Peter Franklin is a New York City cab driver who I've been interviewing for over 10 years. He is heard in over 71 countries and by over 300 Million people a month.  (Documented by the BBC) I interviewed about how he started getting mega publicity. His site is www.Gabby.com Thanks again, and I really look forward to serving you. If you have publicity or media questions, don't hesitate to connect with me. Also, I want to know about you..so I will be following you on Twitter and Facebook. Wayne Wayne Kelly no http://www.onairpublicity.com/2011/03/onair-news/ http://www.onairpublicity.com/2011/03/onair-news/#comments Tue, 15 Mar 2011 19:47:35 +0000 admin http://www.onairpublicity.com/?p=1290 On-Air News #167 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/03/onair-news/feed/ 0 In This edition of the On-Air Podcast/ Newsletter 1.      The Worst PR Advice - 2.      Getting Media Again and Again - 3.      Featured Expert - 4.      Newsletter Special LISTEN TO TODAY’S NEWSLETTER . 1. The worst Publicity Advice In This edition of the On-Air Podcast/ Newsletter 1.      The Worst PR Advice 2.      Getting Media Again and Again 3.      Featured Expert 4.      Newsletter Special LISTEN TO TODAY’S NEWSLETTER . 1. The worst Publicity Advice A Client recently said to me, “I have heard from more than a few publicity experts that, when doing an interview, if the interview isn’t going as you want then it is important to hijack the interview and get your message across so when the interview is done you can feel good about getting your message out.” I laughed and said, “Are you for real? Seriously? PR people say to do this?” Not the good ones! This is a BRUTAL idea and message. It might work for Anne Coulter (American Conservative social and political commentator), but if YOU try it...you’ll be throwing your radio career down the tube! Here’s how the show interviews work: It’s MY show…so the Interview is done MY way. It’s that simple.  If you don't play the way I want you to in MY sandbox...you WILL get the boot! Can you imagine doing this to Bill O’Reilly?  Howard Stern? Or… They would rip you apart…and there would be no way for you to recover. PLUS, once they got rid of you they could CONTINUE slogging you if things turned really bad. I can tell you for sure that when I get a sense of a radio guest not wanting to play properly and I feel like they are just there to drive traffic to their website or sell their book…I WILL GET THEM OFF THE AIR AS FAST AS POSSIBLE. As I’ve stressed MANY times, your goal with your first interview on a station SHOULDN’T BE to sell stuff, it should be to prove you are great and then get invited back again and again.  That is where the magic really happens! Before I move on… Earlier I mentioned Anne Coulter…well even she can’t win them all.  Listen to what happened when she called the Adam Corolla Radio show late, and tried to be snarky about it. ***BEWARE, this clip has some swearing at the end*** But I think it proves my point. 2. What works for Media I was listening to the news this week. They did a story on a Canadian who wants to spend this year learning to live off products Made in Canada. There was a similar story in the USA, but we’ll focus on www.onecanadianoneyear.com He will only watch Canadian TV, listen to Canadian Radio, buy Canadian furniture, wear Canadian clothes and so on… So why did he get national publicity? Because he won’t just be a one-time guest…he’s created a story the media can follow all year long.  Every month, we can check in and see how he’s doing…or if he’s failed yet. Getting media once is a good thing…getting media calling again and again…now that’s priceless! 3. Featured Experts This week’s featured guest is Annette Bau from Millionaire Series.  I worked with Annette a few years ago creating her publicity campaigns…and she has really become a star with the media. She is a regular on TV and Radio and has a very impressive résumé. Enjoy Annette as she shares the success tips that she lives by at: www.52Motivationalinterviews.com/radio/ P.S. I am a featured guest for her Affluent Summit: Strategies for Marketing to the Affluent – YOU really should sign up…it’s absolutely free: http://AffluentSummit.com 4. Newsletter Special! Does your website brag about you enough? People LOVE working with stars and celebrities…and yes, radio interviews can make you a star! Let me interview you for your website. Often selling yourself can be difficult…so let me sell you for you….and make you the star in your field that people want to work with. With my $97 Interview special you’ll have full rights to the audio.  http://www.onairpublicity.com/2009/11/e-book/ The quality will be amazing…just like the featured guests on www.52motivationalinterviews.com/radio That’s it for my On-Air Publicity Newsletter, Thanks for reading, and I hope I see you soon, On The Radio! Wayne Wayne Kelly no http://www.onairpublicity.com/2011/03/onair-news-2/ http://www.onairpublicity.com/2011/03/onair-news-2/#comments Tue, 01 Mar 2011 14:49:15 +0000 admin http://www.onairpublicity.com/?p=1284 On-Air News #166 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/03/onair-news-2/feed/ 0 On-Air Publicity Newsletter - I am always looking out for tips that can make you better at booking your own interviews, and being a great resource to the media...if you have not signed up for the On Air Newsletter, On-Air Publicity Newsletter I am always looking out for tips that can make you better at booking your own interviews, and being a great resource to the media...if you have not signed up for the On Air Newsletter, feel free to on the right side of this page. In this edition: 1.    What Chicago Radio wants from you! 2.    March Events to Get you booked. 3.    Featured Expert - Let's get Motivated! 4.    Newsletter Special LISTEN TO THE PODCAST 1. Chicago Radio Producer Interview What makes On-Air Publicity different than all other media coaches? — I am on the air every day Monday to Friday doing the morning drive! This gives me street credibility to connect with producers all over the planet.  Every month I will bring you a media insider who can share interview information from their perspective. This month I’m interviewing a Major Market producer and On-Air Personality from Chicago named Kassie. Listen to our telephone chat. Kassie tells you what makes a great interview, a bad interview, and what they look for in a guest before they’ll ever book you! http://www.onairpublicity.com/blog/radio-publicity/chicago-radio-producer 2. March Events to Get you Booked! I’ve always said the easiest way to get booked for interviews is if you can talk about something relevant for the day. You have to matter…or else no one will care.  Producers will always ask, “Why should we let you on the radio?” Being able to piggyback off any national event answers that why. Here is a list of some of the things happening in March that Media will book you on: American Dietetic Association National Nutrition Month American Red Cross Month Colorectal Cancer awareness month Employee Spirit Month Women's History Month (United States) International Expect Success Month Youth Art Month Spiritual Awareness Month Sing with your Child Month Save Your Vision Month Optimism Month National Social Work Month Fat Tuesday/Mardi Gras; March 8th Ash Wednesday; March 9th Nametag Day; March 10th Girl Scout Day; March 12th Daylight Savings Time begins (FYI); March 13th True Confessions Day; March 15th St. Patrick's Day; March 17th International Goof Off Day; March 22nd Make Up Your Own Holiday Day; March 26th Quirky Country Music Song Titles Day; March 27th Major League Baseball Opening Day; March 31st For a complete list of March events check out:: http://brownielocks.com/march.html 3. Featured Experts I love interviewing people!  I want to know why they do what they do, how they started and what they have learned on their journey. You can now listen and learn from my featured experts. The latest expert is Alan Goff. I have introduced you before—he was a goal-setting expert I featured on the Wayne and Jayne show in December. Listen and learn at: www.52MotivationalInterviews.com/radio 4. Newsletter Special! Do you think you could talk about any of the topics I brought up for March? – But you don’t know how to create a great hook to get the media interested in you? Email me right now!  I’ll help the first 4 people create a hot media release and I’ll even draft the email you will send to your local radio, TV, and Newspapers. All you will have to do is hit send! This package also includes the 2011 Ebook and Insider Secrets to getting Fr.ee Radio Publicity. PLUS, I will record a radio interview with you so you’ll have a demo in your hand proving you can do a great interview! All of this for only $297 to the first four people who contact me! That’s it for my On-Air Publicity Newsletter, Thanks for reading, and I hope I see you soon, On The Radio! Wayne Wayne Kelly no http://www.onairpublicity.com/2011/02/newsletter/ http://www.onairpublicity.com/2011/02/newsletter/#comments Wed, 16 Feb 2011 02:32:38 +0000 admin http://www.onairpublicity.com/?p=1277 Newsletter 165 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/02/newsletter/feed/ 0 Welcome to my On-Air Publicity Newsletter, In this edition: - 1. Using Twitter and Facebook - 2. I finally snapped over a PR firm - 3. Last call for Media Training Course starting Monday - LISTEN TO TODAY'S NEWSLETTER - 1. Welcome to my On-Air Publicity Newsletter, In this edition: 1. Using Twitter and Facebook 2. I finally snapped over a PR firm 3. Last call for Media Training Course starting Monday LISTEN TO TODAY'S NEWSLETTER 1. Finding Radio Guests on Twitter and Facebook As a radio host it's my job to always be scouting for content my listeners will find compelling. Being in Canada, snow is never a worry or problem for my life - if I'm not driving through it, I'm skiing on it!  BUT when a huge snowfall hit Dallas in the days before the Superbowl...that was something big. While thinking it would be a great little interview to talk about how Texas was dealing with the snow since they hardly ever get any, I was mystified about where I was going to find a guest since I was ALREADY ON THE AIR that Friday morning. I immediately put the news out on Twitter and Facebook that I was looking for someone from Dallas. Wendy Kurtz (The Empress of PR) follows my tweets and knew instantly that her client Carrie Wilkerson would be the perfect Texan for my show. Once we were connected and live on the air, I was blown away by how great Carrie was with my co-host and I.  She was laughing and telling stories and our 30-second check-in call actually lasted closer to 4 minutes.  Carrie was that good...And my listeners loved her! Even the program director came back to the studio to say what a great interview that was. After the interview was done, Carrie sent me a note saying: "interview was fun today!! would love to be considered a business, media or work at home 'go to resource' for you if you need one!" Turns out Carrie is known as the Barefoot Executive and has a tremendous following online and she helps 10's of thousands of people build successful businesses from home. Because she did such a great interview talking about snow in Texas you can bet she is now in my resource list. My advice for you is to connect on Twitter and Facebook with all the media in your hometown. You never know when media will be looking for a last-minute guest and you might be the perfect person to fill that spot! You can listen to our interview at: http://www.onairpublicity.com/blog/radio-publicity/found-a-great-guest-using-twitter Oh, and don't forget to Connect with me on twitter and Facebook on my Blog and site - who knows, maybe you'll be our next interview on the radio. 2. So Many emails.I Finally Snapped! You might remember last October I wrote about receiving multiple-mailing email pitches from PR firms and how some firms will promote anyone. Well I couldn't help myself - I counted the emails from one PR firm and guess what, I received 124 emails from that one PR firm in one month!  How can this possibly be good for a client? Having my own show, I get pitched from many different firms...but this one company is the worst I have seen.  I got four to five emails a day pitching different clients.  After two months I said, "Enough!" and asked them to remove me from their email list.  Imagine - 124 emails in one month! This is why I am such a proponent of doing your own publicity - Instead of media having to deal with mass emails, it's a huge advantage to send a personal email to a host/producer and work on getting booked on one show. In fact, the media will love you for it! Some will bite, and some won't, but I can guarantee it is much better than spending $5000 to be crowded in amongst 124 emails from one firm.  I bet I'm not the only producer and host who stopped reading their emails after a few days. 3. Last call for Group Media Training Class This class is for you if you are an author, speaker or entrepreneur who really wants to: Build a Brand starting in your own city and then spread it throughout the country.and beyond. Build a List by knowing how to offer a deal at the end of the interview without sounding like an infomercial. Wayne Kelly no http://www.onairpublicity.com/2011/02/onair-news/ http://www.onairpublicity.com/2011/02/onair-news/#comments Wed, 02 Feb 2011 23:07:43 +0000 admin http://www.onairpublicity.com/?p=1270 On-Air News #164 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/02/onair-news/feed/ 0 In This edition... - 1.      Welcome to February - 2.      Solving problems = Interviews - 3.      New group-training class LISTEN TO TODAY'S NEWSLETTER - 1. Welcome to February! It's another month of interview possibilities and piggyback opport... In This edition... 1.      Welcome to February 2.      Solving problems = Interviews 3.      New group-training class LISTEN TO TODAY'S NEWSLETTER 1. Welcome to February! It's another month of interview possibilities and piggyback opportunities. Today I want to show you how to create a newsworthy pitch using the following story ideas. February is: American heart Month Bake for Family Fun Month International Boost Self-Esteem Month International Expect Success Month National Children's Dental Health month National Mend a Broken Heart Month National Pet Dental Health Month Let me show you how one person used the above list to create a media release. (I received this at my radio show this week): In honor of February, National Pet Dental Health Month, Dr. Jeffrey Klausner, a veterinarian and the chief medical officer of Banfield Pet Hospital, the world's largest veterinary network, with more than 750 locations across the country, is available to offer tips on how to identify dental disease and ways to prevent it. This is Brilliant! It's relevant.plus it talks about one of the 5 magic morning radio topics. Pets! 2. Can you Help Super-mom? You don't always have to create content for interviews...sometimes the content is there....all you need to do is provide the solutions!  I bet we have a handful of people reading this newsletter that could help super-moms. Everyday your local newspapers are featuring stories like this: 'SUPER-MOMS' FEEL INADEQUATE: Research from the parenting website Netmums revealed that nine out of ten mothers constantly compare themselves with others, with 40 percent believing their fellow moms are better parents. Only one in four of the 5,000 mothers polled considered themselves to be better parents. But the constant pressure to appear to be supermoms is leading many to twist the truth, the survey revealed. Popular topics for white lies are parenting problems, financial difficulties, television watching and the amount of quality time spent with children or partners. (Daily Mail) So here's my tip: what problems can you solve from today's newspapers? 3. NEW Group Training Class I wanted to create a brand new Publicity Media Class that meets my high expectation for your success paired with a lower cost so real everyday people who have created books or businesses can get Publicity...and I hit the mark with this new program! If you are an Author, speaker and entrepreneur who really wants to: Build a Brand starting in your own city and then spread it throughout the country...and beyond, Build a List by knowing how to offer a deal at the end of the interview without sounding like an infomercial, Build a Relationship that has media calling you again and again, giving you thousands and thousands in media publicity, Then this Training Class is for you! Before the 4 weeks are up: You will have a piping hot Media Release You will know how to make A staggering number of Media Contacts You will know how to get booked anywhere, anytime You will know how to speak in sound bytes You will know the secrets to building a huge database You will have the confidence to be a great interview And the Price will shock you!!!  (I wanted to make sure that everyone could take advantage of Publicity on Radio, TV, and Print!) There are a limited number of spaces. I keep the class sizes small so you get a ton of personal attention. Here are the details: http://www.onairpublicity.com/2011/01/group-training/ That's it for my On-Air Publicity Newsletter, Thanks for reading, and I hope I see you soon, On The Radio! Wayne Wayne Kelly no http://www.onairpublicity.com/2011/01/group-training/ http://www.onairpublicity.com/2011/01/group-training/#comments Sun, 30 Jan 2011 20:35:52 +0000 admin http://www.onairpublicity.com/?p=1259 Group Training is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/01/group-training/feed/ 0 http://www.onairpublicity.com/2011/01/162/ http://www.onairpublicity.com/2011/01/162/#comments Tue, 11 Jan 2011 22:59:03 +0000 admin http://www.onairpublicity.com/?p=1221 On-Air Tips 162 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2011/01/162/feed/ 0 1.      Are you prepared to fail? - 2.      Resolution Radio - 3.      Super Surprise - LISTEN TO TODAY’S NEWSLETTER 1. Welcome 2011 – Are You Prepared to Fail? Happy New Year!  I love this time of year because I can get back on track wit... 1.      Are you prepared to fail? 2.      Resolution Radio 3.      Super Surprise LISTEN TO TODAY’S NEWSLETTER 1. Welcome 2011 – Are You Prepared to Fail? Happy New Year!  I love this time of year because I can get back on track with my goals and get to work on making the next year the best ever.  BUT how do I know it will be the best?  Because I wrote it out! IF you want your dreams to come true this year they must start in writing. I write out sales forecasts, client numbers, and podcast, Blog, and newsletter ideas…PLUS I write down what I will do to make my goals happen. BUT what if things don’t work out as planned?  Then what? No worries – failure is all part of the success journey! Don’t take my word for it…take Oprah’s: Oprah Winfrey has admitted that she is prepared for the worst when it comes to her brand new network OWN -- The Oprah Winfrey Network. She told Entertainment Weekly, "I think we're going to have some perhaps rocky times with the channel, keeping people there and keeping people motivated to keep watching, keeping them engaged . . . Taking the responsibility of programming even the first 600 hours. It's a lot. And knowing that half of what we're doing is not going to work, then what? But it's an ongoing process, and I trust the process." So if I’m reading this right…Oprah is prepared for a 50% failure rate in what’s on the air right now on the OWN. So why are we so devastated when we fail?  We need to learn from Oprah and know that some things will work and some won’t…it’s how fast you change, adapt and keep moving forward that really matters! 2. January – Resolution Radio In radio, the end of December and the beginning of January are all about goals and resolutions.  We get thousands of people pitching this topic.  So what stood out this year?  And who was my first pick for this topic? Alan Goff from Achieving Goal Inc grabbed my attention by pitching what we are all doing wrong in our resolution settings. It’s not the things we do right that cause us to fail…it’s the things we do wrong. You can hear the interview at my Blog: http://www.onairpublicity.com/blog/radio-publicity/alangoff 3. Super Surprise Over the Christmas vacation I re-wrote my On-Air Publicity Insiders Secrets to Getting Free Radio Publicity Ebook.  As a producer and radio host who gets pitched daily by the big PR firms of the world, I see what is happening in PR trends.  And let me say, if you haven’t changed your PR approach in the last few years – you will be left behind…and you will struggle to get the Media to connect with you. I even added a chapter about using social media to connect with media.  Do this right and you’ll be successful. Do it wrong and you will get blacklisted! BUT giving you step-by-step info on how to connect with the media in your town or city might not be enough…so I have supersized. I want to feature YOU as my ‘Featured Expert’ at my brand new 52 Motivational Interviews Blog. What will your clients think when they see you featured alongside Wayne Dyer, Robin Sharma, Jack Canfield, Nido Qubein, Sandra Yancey and many others? Having your name listed alongside the experts on this Blog will give you Instant credibility. Checkout featured Guest Marnie Swedberg - www.52motivationalinterviews.com/radio Just email me for details. That’s it for my On-Air Publicity Newsletter, Thanks for reading, and I hope I see you soon, On The Radio! Wayne Wayne Kelly no http://www.onairpublicity.com/2010/12/161/ http://www.onairpublicity.com/2010/12/161/#comments Wed, 15 Dec 2010 02:22:22 +0000 admin http://www.onairpublicity.com/?p=1216 ON-AIR Tips #161 is a post from: Wayne Kelly

]]> http://www.onairpublicity.com/2010/12/161/feed/ 0 In this edition 1. Happy Stories 2. A comment to make listener’s call 3. Christmas smile - LISTEN TO TODAY’S NEWSLETTER ***See the family pic at the bottom of this page 1. Happy Stories. ‘Tis the season for happy stories. Food banks. Charity. In this edition 1. Happy Stories 2. A comment to make listener’s call 3. Christmas smile LISTEN TO TODAY’S NEWSLETTER ***See the family pic at the bottom of this page 1. Happy Stories. ‘Tis the season for happy stories. Food banks. Charity. Giving, helping and loving. All year long the news delivers bad news but this time of year we try to find the good in humanity. I recently saw a CNN story about a group of high school students who helped a member of their football team…a member who had suffered a spinal injury while playing football. Together they raised $96,000 for a new house that was wheelchair accessible. Our radio station does a fundraiser for our local hospitals every year on the first Friday of December. This year we raised over $240,000 for our hospital foundation. Within this campaign we hear about heroes doing amazing things—from children who donate their piggy bank money…to families giving to charity instead of exchanging gifts that they maybe don’t need. What’s your happy story? Do you know of a local hero who’s doing something great for others? Let your media know. It’s the season of giving. 2. A comment to make listener’s call. The best part about being on the radio is: my listeners are always there to make me feel better. This week on the air I made an off-handed comment that really got the phone ringing. What was the comment that made listeners call? –“I feel fat today!” Women called laughing because I was NOT the only man that’s ever made that comment. It turns out many listeners husbands also talk about feeling fat some days. So why does this matter to you? It just goes to show you that sometimes the simplest comment can create a wonderful radio topic. We get requests for fitness experts all the time…but the ones who get on the radio are the ones who come up with something crazy like, “Is your man feeling fat and wishing for Spanx this Christmas?” Haha…That’s a great headline that will get you booked! Make sure that while you have the crazy people (relatives) over for Christmas you pay attention to what they are complaining about…or discussing. You never know where your next great interview idea could come from. 3. Repo Man is Coming to Town. That is it for my newsletter for 2010!  Next week it's ski time, family time, and wife shopping time! Thank you for being a special part of my life, I look forward to getting you on the radio in 2011!!! Merry Christmas from my family to yours! Wayne My family - Jess, Brody, my bride Melanie Wayne Kelly no