Being a great interview is simply about being a great Story-teller. What makes the great interviewers so good at their jobs is their ability to draw out the story from their guest. Watch David Letterman or Oprah. Listen to Ryan Seacrest. It’s all about the story. The other success pieces are: educating, entertaining and being passionate!

Luckily you can learn every one of these skills and become one of the greats! Your Publicist can book you interviews all over the world but if you fail in those 3 areas, what’s the point?

If the interview isn’t strong enough:

• The interview will never go to air (so you’ve paid a PR firm to get you there but nothing comes out of it)
• Listeners won’t identify with you, so you’ll see no traffic to your site and therefore no sales
• You will lose future opportunities with the media

You’re a pro – you’d never want any of those things happen to you!

The upside to sharing your expertise in a passionate, educational way on Radio is:

• Millions of people will learn about what you do and how you can help them
• Showcasing yourself as the celebrity go-to resource
• Building a huge online following
• Selling Product (and you need to do that)

If you are nervous about what you’ll be asked,

If you are scared that you might not be able to answer a question,

If you are stressed that you could freeze under pressure,

Then we need to work together!

As a Radio host who’s interviewed thousands of people, I can help you:

• Understand the value you are bringing to the table
• Know the best parts of your story and how to share them
• Be polished at talking in soundbytes…without rambling on and on and on….
• Achieve the know-how to drive listeners to your website after every interview