The Most overlooked Free Publicity

on the Planet

I was asked by a marketing wiz to write for a new PR book about what most authors need to know when releasing their new book.

Please don’t overlook the easiest opportunity to promote your book…LOCAL media. The day you release your book, you should be making the circuit…Morning Radio Show, Noon-hour local cable show, Newspaper interviews, and ending off with a book signing at your favorite book store. Even the smallest towns have a media that is looking for local stories. The mandate of smaller market stations is to promote local people. You would be shocked at the number of local books  I would have loved to feature on my radio show…but never knew anything about them…until it was too late to help promote them.

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