I read this article in TheMorningMouth.com from MARCH 29TH, 2018 and wanted to say, if you aren't pitching your media releases and topics to public radio like NPR – you may be missing a ton of opportunity!
Here's what they wrote:
–– NPR and its Member stations have upheld their highest broadcast ratings of all time, including tremendous growth with turning its podcasts into radio shows. "NPR has maintained the ratings gains picked up during the 2016 election while commercial news and talk radio has declined," said NPR President and CEO Jarl Mohn. "People have a real desire for credible journalism, in-depth discussion, and compelling storytelling – and they are tuning to NPR. And now, through new and innovative technology like smart speakers that allow listeners to stream their favorite public radio stations we are able to reach more people in more ways than ever before."
According to Nielsen Audio Fall 2017 ratings, the total weekly listeners for all programming on NPR stations is 37.7 million people – a record that has been maintained since the Spring of 2017. NPR's Newscasts, updated live every hour, can now be heard on 947 broadcast stations by nearly 28.7 million listeners. NPR's flagship news magazines, Morning Edition and All Things Considered, retained the remarkable growth seen during the Fall 2016 election cycle. Their weekly audience is now at nearly 14.9 million and 14.7 million listeners, respectively – continuing to be the two largest news/talk radio programs in the country, and larger than many well-known television news programs. Adding to NPR's growth are its monthly podcasts which reached new heights with 20.4 million unique users and a staggering 103.1 million global unique streams and downloads.
Wow, those are some big numbers of listeners for NPR. Now keep this in mind – NPR is about education and interesting topics. This is not the place you go with the dream of selling books and holding back on delivering great content. So if you get an opportunity to be on the radio – always focus on being an amazing guest who can deliver amazing content!
Wayne
