On-Air newsletter #158

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1.      The greatest Advice to Making Contact With Media

2.      Featured Guest of the Week

3.      More Hot Topics for November

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1. The Greatest Advice to Making Contact

How many emails are too many?

If you don’t hear back when trying to connect with the media, it’s OK to contact them again.  In fact, because we in media get deluged with pitches, often that is the first weed-out opportunity we use…yes, we simply don’t reply!  You would be shocked at how many people never contact us again.  (But It’s A Secret Tool…And It Works.)

I’ve had people phone me, and leave a message (pitching a story idea), and then I ACCIDENTALLY hit delete and they are gone forever.  So sometimes it truly IS an accident and I Would Have booked them…but I never hear back…

The greatest advice to making contact is to use ALL your resources…not just once, but multiple times.  Email, Phone, and yes, even Fax. (The exception is if they reply saying they are NOT interested—then DON’T keep pitching…wait until you have another topic.)

And finally, NEVER ever just randomly add the media to your newsletter or mailing list.  This is a sure fire way to be banned for life!

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2. Featured Guest of the Week:

Phil Johnson is the Host of Early Edition on AM1150 Kelowna BC. His show  is about News, Weather, Sports Business and Entertainment. We talk about what makes great radio and what Phil wants from his guests.

http://www.onairpublicity.com/2010/11/meet-radio-host-phil-johnson/

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3. More Hot Topics for November…

…Another great month of Interview possibilities for authors and experts!

I always say you need to link your topic to something going on.

Here are more hot topics for the month of November:

Next week is:

  • National Family Week
  • National Game and Puzzle week
  • National Teens don’t text and drive week
  • Better Conversation Week
  • Name Your PC Day: 20th
  • National Adoption Day: 20th
  • World Television Day: 21st
  • Celebrate your Unique Talent Day: 24th
  • American Thanksgiving: 25th
  • Flossing Day: 26th

If you can talk about any of these topics, pitch me…who knows, maybe you’ll be on the Wayne and Jayne Show just like The Story Lady and Val Heart who made the show because of this newsletter!

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4. Media Training for Authors and Experts

Final Media Training of 2010 started yesterday, November 16, 2010.

It isn’t too late if you missed the start of this session of:

  • How to get interviews any time you want,
  • How to create your own media release any time you want,
  • How to do great interviews that always drive traffic to your website,
  • How to NEVER get banned…
  • And much, much more.

Call me now and we can set up one-on-one training, OR be sure to join me in my next training session on Jan 2011. Just reserve your spot by emailing me and saying save me a spot! (No money down)

 

 

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Do you have a book or product and want to get it featured in the media?  Email me and we’ll build you a marketing plan.  And don’t sweat…we can fit almost every budget.

 

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That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Until next week,

Keep your radio on and loud!!

Wayne Kelly