October 6, 2010

1. Good, Bad or Ugly…

2. October Interview Challenge

3. Media Training Class

LISTEN TO TODAY’S NEWSLETTER

1. Good, Bad or Ugly?

The media is always looking for exclusive breaking stories…but this desire to be first out with a story causes many of them to be either blown out of proportion or even worse, to be completely inaccurate.

It’s no secret that in Canada we like our hockey! So when breaking news came out about the death of Pat Burns, a famous hockey coach, it was a very sad day. But it turned into a national day of embarrassment when, hours after the story broke, Pat Burns took to twitter and called some of his media friends to say he was still alive and doing well.

I see this sort of thing happen weekly with entertainment news: On Monday we get a report that Celebrity A was caught cheating over the weekend…and on Tuesday we get a retraction saying the story turned out to be false!

What happens if something like this happens intentionally for Publicity?

(And yes, it does happen.) When we, the media, find out…let’s just say, it’s not pretty!

The latest example is the crazy Hollywood couple, Heidi and Spencer Pratt. They faked their divorce news just for publicity. (Not that I expect much moral high ground from these two anyway), but when I found out it was a hoax I knew I would never be mentioning them again on my radio show. And I’ll bet I’m not the only one who said, ”Hey the joke is on you guys…bye-bye publicity!”

When dealing with media you can always TWIST the angle…but DON’T mess with the truth!

What’s your vote for Publicity games like the Pratt’s…Good, Bad or ugly? I’m definitely saying UGLY!

2. The Challenge – October is…

One of the easiest ways to book an interview is to piggyback a story and a feature off of a national event. Here’s a list of special days in October. Pitch me one from this month and I’ll feature the winning pitch in next week’s newsletter, podcast and Blog!

October is:

Domestic Violence Awareness Month
Breast Cancer Awareness Month
Fair Trade Month
National Cyber Security Awareness Month (in United States)
International Newspaper Carrier Day Oct 10
World Mental Health Day
Free thought Day – October 12
Thanksgiving (Canada) – Second Monday of October
Columbus Day (Most of United States) – Second Monday of October
Apple Day – October 21
Halloween – October 31

The Best free site I have found with a ton of special observances is: www.BrownieLocks.com

3. World famous On Air Media Training

Is it really world famous? Clients have taken this class from:

The UK, Ireland, Spain, Britain, Australia, Malta, North Africa, USA and Canada.

The results? –Clients have booked themselves at:

Time Magazine, Good Morning America, Dr. Laura, Oprah and Friends, BBC, CBC, TV shows in Vancouver, Toronto, Houston, and more, Star Magazine, Fox and Friends, and hundreds of radio shows around the world.

The #1 Publicist in the world is YOU.

Even if you are working with a PR team it’s all up to you when the microphone or camera goes ON AIR.

Are you ready to deliver the most important interview of your life?

Are you Ready to Book yourself interviews and be the featured Guest?

You will be in 30 days!

Details and course outline at:

http://www.onairpublicity.com/2009/11/my-media-training-course/

(Interested? Call to learn about very special bonus that I will only share with you for calling 250-512-1281)

Well that’s it for another edition of the On-Air Newsletter. if you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Let Me End With This Client Story

Maddy was excited to share what had happened with him just this past Monday at a station in the UK.

“I walked in to a radio station, at 11am, just to have a tour, as I have never been in a studio.
”At 11:30am a producer approaches me and says, ‘Our guest won’t be able to make it this afternoon, would you mind going today (in next 30mins) instead of later this week?’

“I said, ‘Yeah sure.’

”I was nervous and had butterflies in my stomach at 11:50am but after I entered the studio it all went well.
”Thanks Wayne for helping me build my confidence and get my message ready for the media!”

~Madhur Molhotra

Britain’s Happiest Man

Until next week,

Keep your radio on and loud!!

Wayne Kelly

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For a Free PR Starter plan including

5 Magic Topics for Morning Radio, Media Release samples PLUS 40 Radio producer contacts and the weekly newsletter…subscribe: http://www.onairpublicity.com/newsletter/

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