May 1, 2008

The right and the wrong way of doing interviews.

When doing a radio interview, you have 2 must follow rules. Entertain and Educate. When I say entertain, I don't mean that you have to be funny or comical but you need to speak with passion. Speak with the passion of a new parent talking about their new baby. Educate simple means tell us something that we can learn from.

21 Distinctions of Wealth by Peggy McColl

Yesterday I interviewed Peggy McColl about her latest book, The 21 Distinctions of Wealth. She did everything right including saying the name of her book when the opportunity arose.

 
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My copy is in the mail and I can't wait to read every word and put it into action…that's the power of a great interview.
Wayne Kelly

PS If you love Motivational interview check out my www.52MotivationalInterviews.com

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April 16, 2008

The HOT media release of the week!

A media release is not an info sheet where you cram all kinds
of information in it about you, your credentials and quotes from you.

A media release should hook producers and make them call you and
say they need to have you talk about your topic on the air.

Check out this one that was sent to me last week…

BTW - Make them funny and they stand out even more.

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Let’s talk about — why American women make lousy wives.
American women. Liberated, intelligent, and self- sufficient.
That must be why more and more of them are enjoying adulthood
without a spouse, right?

Or is it because they’re spoiled, overbearing, and out of their
minds?

No wonder more and more American men are going overseas to find
a wife. Michael Brown knows. It’s not that Michael hates women,
it’s just American women he can’t stand.

Michael is an outrageous guest who’ll attract a lot of phone
calls. He’s the veteran of two unfortunate marriages. He’ll
explain why American women aren’t marriage material, and how any
man who wants to live happily ever after needs to go overseas to
look for the girl of his dreams.

Contact him at
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

Thanks Michael for letting me share your media release…I'm
sure you booked a ton of interviews from it.

Wayne Kelly

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April 7, 2008

Easy Radio Publicity - Call in Talk Shows

Last week on my radio show, we got into a discussion on who has more anxiety, men or women. My co-host Jayne said women cause they have to carry the world and deal with men. I say it’s men but we just don’t talk about it. It was 3 hours of radio interaction with my listeners when a Life Coach called out of the blue and gave us a kick in the pants.

Colin Markin called the Wayne and Jayne show

Listen to how He got f.r.e.e radio publicity - and listen to how he ends the interview making sure he’ll get invited back again!

Thanks for calling Colin Markin - you definitely added to this discussion!

Click the play arrow to Listen Now

 
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Wayne Kelly
The Radio Guy!

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March 25, 2008

The Guest who Blew Up the Phones

The gauge of a successful guest is if you light up the phones or not.

Nothing excites me more than when the phones start ringing after an interview on my radio show. This is exactly what happened after Dr. Cindy Brown finished her interview on why men cheat.

Dr. Cindy Brown

I know that listeners only catch a few words of an interview because they are busy getting kids ready for school or they are driving to work…so they missed her saying a few times that communication is important and the success of a relationship it's not just about the women or the men.
Then she mentioned a couple things women can do to help their relationship…and I knew my female listeners were going to have something to say about it.

(But Cindy, all us guys think you're the best!!!!)
Listen to what happened

 
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Wayne Kelly
Media Coach and Radio Host of the Wayne and Jayne Show

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March 17, 2008

Musicians on the Radio

As a radio host, you never know what kind of interview you are going to have with a musician. Sometimes they down right suck and other times they rock. I've had great interviews with Davey Jones, Lionel Richie, Tom Cochrane, Mike Reno from Loveryboy, Blue Rodeo, Colin James, Michelle Wright and Randy Bachman just to name a few…and I have had awful interviews with The Moffatts, most bar bands, and bands playing fund raising events…oh and did I mention how bad the Moffatts were. BUT if you are a musician, you must get comfortable taking to the media…because they can definitely get your record spun and introduce you to an entirely new audience.

Jeremy Fisher

I was very impressed talking to an up and comer named Jeremy Fisher. He has this great song called High School and he was just nominated for a Juno award (which is the Canadian Grammy). I had no idea how this interview was going to go…but he really cracked me up. I had a ton of calls asking when he was coming to town, cause listners liked him. He used humour and it worked.

Wayne Kelly,
The Radio Guy!

Take a listen….click the play arrow twice.

 
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March 14, 2008

Wayne on the Radio

A media coach who works in the media…what a novel idea!
Here's 2 segments from Fridays show…1. Weird News of the world and 2. Name that tune….our favorite radio contest.

 
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March 13, 2008

Stop Committing Advertising Suicide

Coming up this Wednesday March 19, I am offering a teleclass that you
MUST listen to if you own a business that does any traditional
advertising. This is not like anything you have ever heard before.

In fact, I have been begging Barry Cohen to do a special teleclass
for my list for about 6 months…and finally we are making it happen.

As a radio host who still reads commercials for a living, I see so
many advertisers wasting money with completely useless advertising
campaigns. I have attached the details below…but if you know
anyone who has a business that advertises on Radio, TV, or Print,
you have to get them to this class on Wednesday March 19th.

Here are the details:

Stop Committing Advertising Suicide!

So, you run a small company…full of big challenges–like generating
new customers EVERY DAY. It never fails. Somebody comes in and
sells you on taking another ad that doesn't work.

· Want to take the trial and error out of advertising?

· Looking for the right way to promote your business?

· Wish you could ask someone who knows what to do, but isn't trying
to sell you?

Yes, Yes, Yes. You can.

Join us for a Teleseminar with Barry Cohen, author of the book, 10
Ways to Screw Up an Ad Campaign, and Wayne Kelly, Radio Host and
Media Coach.

Here's what you'll learn:

–How to write ad copy that sells
–How to create promotions that drive traffic
–How to stay on the right side of advertising law and regulations
–How to select and work with ad counsel
–How to connect with your audience
–How to out-advertise your competitors…even when you can't outspend them

This dynamic team will work with you to get a better
return-on-investment, in an interactive teleseminar, with real case
studies of companies that got it right…as well as those who got it
hopelessly wrong. You can even e-mail in your marketing challenges
when you register. No matter where you live or work, all you need
is a telephone to participate. You can even download a recording
of the seminar afterwards, to jog your memory on the key points.

Barry Cohen has addressed business groups at live events from
Washington, D.C. to Los Angeles on the subject of effective
advertising. His book has been endorsed by Business Week and
Entrepreneur magazines, as well as reviewed and profiled in: "The
Wall Street Journal's" "StartupJournal.com", Radio Business Report,
Radio Ink, Radio & Records, Pollstar, Whole Foods, Floorcovering
Weekly, New Jersey Business, Creative Times, "Inside Business, "
"The Record" of Hackensack, NJ, "The Miami Herald", "AdLaw by
Request," etc.

Wayne Kelly is an award winning radio show host and founder of
On-Air Publicity - A media coaching business that specializes in
using the media for f.r.e.e publicity to build your brand, and of
course to sell product.

This class is easily worth $97 and we're offering it to you with
our compliments, but only if you join us live. After the call,
this call and book will be available for a fee.

You must reserve your place now. There are only 100 seats.

And everyone who registers gets an MP3 sent to them the day after the
seminar!

Date: Wednesday March 19, 2008
Time: 4 PM (PST)/ 7PM (EST)
Register now at: http://www.onairpublicity.com/barry.shtml

We hope to "see" you Wednesday
Wayne Kelly

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March 11, 2008

New York Cab Driver - Radio Interview Royalty!

Peter hard at work
Being a radio host and media coach, I pay very close attention to what makes a great interview. In particular, do I get a good vibe during the interview.

I have been interviewing the Gabby Cabby from New York for almost 8 years now. I even took my radio show on the road once and broadcast from his cab. Listen to the feeling and vibe the Gabby Cabby gives off in this interview. He always has an opinion and never sits on the fence. This is a key to being a great interview.

Enjoy my interview with Peter Franklin, the Gabby Cabby, from www.gabby.com

Wayne Kelly

 
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February 26, 2008

PR from the Mountain!

I don't know about you, but it is very easy for me to get lost in work and forget about having fun.
Then it takes me a bunch of frustration before I finally get out and take a break. This was the greatest break I have ever had.
Wayne Kelly

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February 18, 2008

Wayne talks Motivation on the Radio

Last Monday, I had the chance to practice everything I preach. Yes I was on the phone being interviewed on the Big Earl Morning show in Edmonton Alberta. Greg Shannon and Tera Lee are a very fun morning show and I was the featured guest of their first Motivational Monday!

Greg Shannon and Tera Lee

I shared the details of the 52 Motivational Interviews and my dream of raising $1 Million for Alzheimer's Research in 2008.

Click the play button to listen to the 5 minute interview.

 
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Thanks
Wayne Kelly

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