My friend is a producer at a huge talk station in a major market. I'm not giving any names – but she had this to say when she received yet another pitch from someone who just doesn't get it.
I am sharing this because everyone of these points are critical to getting Publicity.
Warning- pregnancy hormones are raging. PR agencies today are getting and earful of honesty today . Either being told
1.) it's too much of an advertisement
2.) doesn't fit our demo
3.) the story is too old
4.) a lack of credibility from the "expert" your pitching because they have ties to a company or the funding is questionable
5.) We're plain old not interested!
Communications peeps need to learn – pitch in the summer – there's real news going on before May Long weekend!