Stop Making Publicity complicated!

I'm usually calm, cool and collected. But this week was so frustrating I had to write this blog post. (And when I get this annoyed, you win!)

My frustration is about the way people try to contact us media types. (You know I am a Morning Radio Host and Producer, right? -All Hit KBS 95.7fm plus repeaters all over the southern interior of B.C.)

Well, I get pitches every day…and for some obscure reason it seems everyone wants to make their media release (or some call is a press release) complicated.

But it doesn't have to be!
The emails I don't delete and that end up on the air are actually quite basic!

NOW here's where you have to listen up…if you don't do a media release in the regular radio format we will never book you! -Yes…if you can't give us a concise message in a short media release, we'll guess you probably can't do an interview either!!

Here's where you win….Before you send out another media release…

Pass it by me.

Let's Spend 30 minutes on the phone…just you an me 1-on-1, and together we'll find your media hook and get you on the right path for a HOT media release…not this useless crap that keeps coming across my email screen!

PLUS

You get:

The Ebook, Insiders Guide for Free. Radio Publicity, created by 2 Radio hosts who explain step-by-step what it really takes to connect with the media.

Bonus 1. - Digital download workbook that gets you focused on your message.

Bonus 2. - I interviewed a special group of radio producers and show hosts from around North America and they share what it takes to contact them, and what they want to see before they will ever book you on the radio..

Bonus 3 - 1-hour digital download about getting booked by the media.

Bonus 4 & 5 inside….

There are only 10 spots available for the remainder of this week.

The regular price for a 30-minute consult is $297 PLUS The cost of all the bonuses is over $500
AGAIN 10 people who sign up, it's only $97.

http://onairpublicity.com/media-release-1on-1-special.html

(This is set up on my shopping cart so don't delay…when they are gone, they are gone.) If you want to discuss any other media publicity strategies, email me and I'll see if we can do it for the same deal.)

Next week this offer is $197…so don't miss out. (And if you will be away, no worries we'll do it when you get back…but it must be used up before July 31/09)

Thanks!
Wayne Kelly

I don't understand why people feel the need to bore me to death with their media releases. They write and write and write some more. I never read a long media release. I am so fed up with bad media releases, I'll be hosting a teleclass on Monday to talk about it. To be notified about upcoming classes, sign up with you name and email on my blog or website.

Here's an example of a great media release:

Marie Dubuque is an expert at getting free stuff.

Ask Marie how to receive an entree at no charge, every time you
dine out! Marie’s also got some great ways to get product
samples, coupons and much more – all without spending a dime.

Marie is a former TV consumer reporter — and also a certified
personal credit counselor and life coach. She is the author of
"Down and Dirty Debt: Secrets to Cleaning Up Your Credit".

Talk to the Queen of the Freebies.
Contact her at (314) 496-5714;
Or send mailto:dubuque@inlink.com

Kris Steinnes has just launched her new book…Women of Wisdom:Empowering the Dreams and Spirit of Women. We had a great interview about the power of women!

LISTEN TO THE INTERVIEW NOW:

 

 Wayne Kelly interviews Kris Steinnes: Play Now | Play in Popup | Download

She is doing a huge campaign so if you are interested, go to her site at: http://www.wisewomanpublishing.com/womenofwisdom.html

Wayne Kelly

Don't yourself too seriously! This is me just having some fun on a Saturday…I was supposed to be working building a new website…but….

Common, I dare you - leave a comment on what you do to procrastinate.
Thanks
Wayne

Here's the latest newsletter for June…

 

 Play Podcast - Start NOW: Play Now | Play in Popup | Download

In today's podcast, 5 things…

1. The Easiest yet Most overlooked Free Publicity

2. Karate and Road Biking Improved my Business

3. Never have this Word in your subject line

4. Inspiration from Rocky!

5. Work with The Radio Guy!

To see the newsletter including photos and video
www.onairpublicity.com/ezine.shtml

This Morning on the Wayne and Jayne show…

Everywhere you turn Work/Life Balance is a topic of discussion in books, articles, at the water cooler and during soccer games. The problem is it simply doesn’t work! It never has and it never will.

Work/Life Synergy is the option and our expert, Sherré DeMao, who has helped thousands of individuals synergize their lives with amazing results, is here to tell us more. Sherré has been recognized as a Woman in Business Champion and among the 50 Top Enterprising Women in North America by Enterprising Women Magazine.

If you would like to learn more about synergizing your life, you can go to www.memyselfandinc.com and take the Work/Life Synergy Quik Quiz.

It will help you see where you are in the balancing mindset in order to begin to make the shift to synergy. Also, if you sign up for her Monday Motivation & Insight email, you can download one of her Three Promises inspirational posters.

Enjoy my interview with Sherre Demao,

Wayne Kelly

 

 Play Interview: Play Now | Play in Popup | Download

My son borrowed my cell and took off to the park. While there, he decided he needed to call some friends…so he used 411. The sad news, when I got my cell phone bill, I had 13 charges of $1. OK it's not the end of the world…it's only 13 bucks…but still, that's a fortune just to find a friends phone number.

GREAT News!

Well those days are gone. I've heard google had a new 411 tool but I didn't realize it works in Canada…and it's FREE!

Go to http://www.google.com/goog411/ and see how it works. This morning I programmed it into my cell and tried numbers in Trail, Nelson, and Castlegar and it worked! So program this now… 1-800-goog-411

By the way, I did talk about this on the radio. Why?
Because it was a relateable to other parents who've had weird charges on their phones too.

Let me know if it works for you…and what you think about it.
Wayne

Too many people try to jam too much info in a media release. The key to a successful media release is tweaking our interest. You want producers to think, "Yeah, this could be an interesting topic for my listeners."
Here's an example of a short media release that caught my eye today.

####
Let's talk about whatchamacallits. You know, the doo-dads that
stick to the thingy on the side of the you-know-what when you're
trying to put a doohickey on a — whatchamacallit.

Mark McCrum is the co-author of "The Whatchamacallit: Those
Everyday Objects You Just Can’t Name". Mark says EVERYTHING has
a name — if you know it. For example: The little doohickey on
the end of shoelaces is actually called an "aglet," A "tittle" —
is the little dot above a letter "i" or "j".

Ask Mark for other examples. You'll be amazed at how superior
you feel when you know the proper name for — stuff.

Arrange through Pamela Peterson: 917-661-2055;
Or send mail to:pamela.peterson@abc.com

Have a great day and happy media pitching!
Wayne Kelly

If you are serious about getting booked in the media and getting a ton of free publicity, you have to get in the habit of sending more than one email. A big mistake I see people make is they send out 1 request for an interview, and when they don’t get an answer, they think that means no. BUT truth be told, most of producers never reply to the first email. It’s our natural way of weeding out the people who aren’t serious. So my success tip for today is follow up! If after 3 emails and 2 phone calls you still haven’t heard back…then you can move on to the next producer.

Wayne Kelly

 

 Play Interview Now: Play Now | Play in Popup | Download

Is there such thing as Job security anymore? Well maybe if you are the president…you might get a decent pension but for everyone else…it's a thing of the past.

The good news, you don't have to be in a constant state of fear. My radio guest today for Motivational Monday is David Hultgren, a human performance consultant. Today he will share the 5 key strategies for helping people stay focused even with all the layoffs, outsourcing, and downsizing.

David has spent the last 20 years helping employees maximize their performance. Enjoy this podcast!

Wayne Kelly
The Radio Guy
www.OnAirPublicity.com