While the rest of the planet goes on summer vacation, I would encourage you to use this time to get more media attention for your business than you’ve ever received.
There are many reasons why summer is better.
The 1st – Summer rules for radio are not as strict. So we allow more fun topics on talk shows etc.
They know people want to lighten up for summer. They are in vacation mode and that means the truly want to be entertained.
This is great for you since everyone is on vacation, if a story breaks or something happens that you feel would make a great story on the air – your email will often go directly to the show host…and they are often desperate for content through the summer.
Use this summer to build a relationship with the host and or producer. Prove that you are great at being a part of show. You have a ton of great content and ideas to share…so share freely.
This will make a great impression and when the listeners and rating return in the fall, You just might get called to be a guest in front of more listeners. And just like that you have become a resource instead of a 1 time guest!
Wayne
