Publicity Newsletter #155

Welcome to my weekly podcast/ newsletter!

1. Three Simple Success Secrets

2. Halloween Guest line-up

3. They Laughed at my Halloween Costume idea

4. Upcoming teleclasses

LISTEN TO TODAY’S NEWSLETTER

1. Three Simple Success Secrets

When booking radio interviews, your website ABSOLUTELY matters. Do you wonder why I have this in my newsletter? It’s because I am NOT booking guests who have really bad websites! WHY? Because if your website is bad, I assume that you are not put together as a business professional.

These days you need three simple things to be a success in the media.

(I am not counting your value or your topic in the list…I think that goes without saying!)

Have a website. A website gives you credibility. It shows you are serious about marketing yourself. Make it professional…but make it simple—The more elaborate the site, the more difficult the navigation. Most hosts/producers are busy and don’t need to sit through long flash presentations. (Often their computers are too old to even operate that fancy stuff!)

Maximize your availability. If you are new to the radio business and want to make waves you will have to be as readily available as possible. As you become more popular, the pickier you can be. But remember, all popular fads die out and you may need radio again…so don’t burn too many bridges by saying, “Oh you’re too small of a market for me.” When you pitch radio, hosts want to know if you are available as a last-minute guest. (It happens all the time—a guest misses his time slot and if we don’t have a back up we can be left hanging.)

Be reliable. If you are slotted for a 7:15 interview, call in at 7:10. Many stations are so tight with their format each morning that they schedule guests for a tight, two-minute interview at 8:28 with news coming at 8:30. You don’t want to miss your time slot – EVER! This makes a host feel like they strung along their listeners and then didn’t deliver!

2. My Halloween Line-Up

Thanks to everyone who pitched me for this Halloween week. (I ended up booking three guests who receive this newsletter.)

1. The Story Lady, who is on this morning, talking about scary dreams.

2. A real life Dr. Doolittle answering, “Has your pet has seen a ghost?”

3. A Ghost Buster/ Ghost Whisperer who ‘moves ghost over’.

I’ll feature their interviews in the next few weeks.

3. They Laughed at My Halloween Costume

I thought I had the perfect costume but listen to what happened when I called the costume shop to rent it.

http://www.onairpublicity.com/blog/the-radio-show/when-renting-a-costume-goes-bad

4. Upcoming Teleclasses

Coming soon:

Ask the Producer,

Why Podcasts Build your Brand,

Elinor Stutz talks Book marketing

Details coming soon.

Do you have a book or product and want to get it featured in the media? Email me and we’ll build you a marketing plan. And don’t sweat…we can fit almost every budget.

That’s it for another edition of the On-Air Newsletter. If you enjoyed The On-Air Publicity Newsletter, please feel free to forward it to friends and colleagues.

Until next week,

Keep your radio on and loud!!

Wayne Kelly

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